Brand Tone

authentic, aspirational, confident

Brand Values

• •Quality
• •Authenticity
• •Empowerment
• •Community

Best Practices

• •Speak the Language: Consistently use current music production slang and terminology (e.g., "cook up," "sauce," "banger," "placement," "kit"). This maintains authenticity.
• •Prioritize Peer-to-Peer Communication: Always write as if you are a fellow producer sharing tools and tips, not a faceless company selling a product. Use "I" and "we" to foster a personal connection.
• •Lead with Confidence and Value: Frame every piece of copy around the benefit to the producer making better beats, getting placements, saving time, or sounding professional. Be bold in your claims about quality.
• •Keep it Aspirational: Remind your audience of their goals. Use language that inspires them to create, improve, and succeed in their musical careers.
• •Let the Product Do the Talking: In visual content (like TikTok/Instagram), keep the copy concise. Showcase the quality of the sounds and let the music itself be the main selling point. The copy should complement, not overpower, the product demonstration.

Social Perception

The brand is perceived as largely positive and credible, seen as a trustworthy and authentic source for modern sound kits, created by a producer, for producers, fostering significant trust within the music production community.

Copy Examples

• •The Wait Is Over. The ‘Black Ops’ Kit Is Here. Stop using recycled sounds. We cooked up 200+ brand new, industry-level drum samples to make your beats hit harder. Inspired by the sounds of the trap elite. Link in bio to get the sauce. #beatmakers #producerlife #newdrumkit #trapbeats #flstudio
• •On-screen text: How to make a hit in 30 seconds. Caption: That new ‘Glock Paradise’ loop kit is different. 🥶 Get inspired and start cooking. Link in bio. #producertips #musicproduction #loopkit #makingabeat #hiphopproducer
• •Title: Glock Paradise - Loop Kit. Description: Instantly kill your beat block with the ‘Glock Paradise’ Loop Kit. Featuring 25 dark, melodic, and placement-ready loops created by Dolce. Drag and drop these into any DAW and get instant inspiration for your next banger. High-quality WAVs. Stems included. 100% Royalty-Free. This is the sauce you've been looking for.
• •Subject: Your Next Placement Is In This Email. Body: You're one sound away from your next big placement. The ‘Sauce Mobb’ Drum Kit gives you the exact sounds the top producers are using right now. Stop scrolling for weak samples and invest in your craft. Get the kit now and we'll throw in our secret hi-hat MIDI pack for free. Cook up.
• •Just saw a producer land a major placement using one of my kits. That's the whole reason I do this. Empowering producers to win. Keep cooking y'all, your time is coming. #producercommunity #dolceondabeat