Brand Tone

Indulgent & Enticing, Friendly & Approachable, Passionate & Authentic, Appreciative & Community-Oriented, Slightly Playful & Celebratory

Brand Values

• •Quality
• •Handcrafted/Artisanal
• •Customer Satisfaction
• •Joy & Indulgence
• •Community & Local Support
• •Passion for Baking

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining your core tone words (e.g., Indulgent, Friendly, Passionate), "words we use," "words we avoid," and examples of good vs. bad copy. Share this with anyone creating content.
• •Always Focus on the "Why": Remind yourself of the brand's core values (Quality, Joy, Handcrafted) when writing. Let these values shine through the language used. For "Keeping You Sweet," this means emphasizing the care, quality ingredients, and the delightful experience of enjoying their treats.
• •Use Sensory Language: Especially for food, appeal to taste, smell, sight, and texture. Words like "fudgy," "gooey," "decadent," "crisp," "velvety," "aromatic" help customers imagine the experience.
• •Be Authentic and Relatable: Write as if you're talking to a friend who loves good food. Avoid overly corporate or stiff language. Share your passion genuinely. If you're a small business, let that personality come through.
• •Review and Refine Regularly: Periodically review your website copy, social media posts, and marketing materials to ensure they still align with your intended brand tone and values. Get feedback if possible. Consistency is built over time through conscious effort.

Social Perception

Provider of High-Quality, Delicious Treats, Reliable for Gifting, A Treat-Worthy Indulgence, Friendly Local Business, Visually Appealing

Copy Examples

• •✨ Get Ready to Swoon! ✨ Introducing our NEW Sea Salt Caramel Fudge Brownies! Imagine sinking your teeth into rich, fudgy brownie goodness, swirled with gooey, homemade caramel and a sprinkle of flaky sea salt. Pure bliss in every bite. 😍 Handcrafted with love, right here in Toronto. Tap the link in bio to treat yourself – you deserve it! #KeepingYouSweet #SeaSaltCaramel #NewTreat #TorontoDesserts #GourmetBrownies #Indulge
• •🎁 Sweeten the Season with Keeping You Sweet! 🎁 Our limited-edition Holiday Treat Box is packed with handcrafted goodies perfect for sharing (or keeping all to yourself – we won’t tell!). From our classic fudgy brownies to festive sugar cookies, spread joy and deliciousness this year. Order yours today for local Toronto delivery or Canada-wide shipping! 👉 [Link to Shop] #HolidayTreats #TorontoGifts #SupportLocalToronto #SweetSeason #KeepingYouSweet
• •Handcrafted Happiness, Delivered. ✨ Discover Toronto's most decadent brownies, blondies, and cookies, made with passion and the finest ingredients. Perfect for gifting or any sweet craving!
• •A Little Sweetness Just For You (And a Special Offer Inside!) 🤫 Hey [Customer Name], We're whipping up something extra special in the Keeping You Sweet kitchen! We believe everyone deserves a little moment of pure, delicious joy. That's why we put so much love (and the best ingredients!) into every brownie, cookie, and blondie we bake...
• •The magic in the making! ✨ Can you almost smell these fudgy brownies? 🤤 Freshly baked happiness, coming your way! #BehindTheSweets #TorontoBakery #KeepingYouSweet