Brand Tone

Empathetic & Caring, Practical & Reassuring, Positive & Encouraging, Friendly & Approachable, Trustworthy & Reliable

Brand Values

• •Family-Centric: "Made by A Family for Families" is a core message. Their products are designed with the needs of families, especially those with children, in mind.
• •Preparedness & Safety: Enabling families and individuals to handle minor injuries and "explore with confidence."
• •Quality & Thoughtful Design: Offering high-quality supplies in well-organized, aesthetically pleasing, and practical kits. They aim for kits that people aren't embarrassed to carry.
• •Adventure & Exploration: Encouraging people to live actively and not let minor mishaps derail their fun.
• •Helpfulness: Stemming from their family principle: "Is it helpful or hurtful? May the answer always be: helpful!"

Best Practices

• •Embrace Empathy: Always write from a place of understanding the customer's needs and anxieties. Use language that shows you get it – because the brand was founded by parents who experienced these needs firsthand.
• •Stay Positive and Empowering: Even when discussing potential injuries, frame the message around preparedness, confidence, and the ability to "keep going." Avoid fear-mongering; focus on the solution and reassurance.
• •Keep it Clear and Practical: While stylish, the core product is about utility. Ensure copy is easy to understand, highlighting the organization and comprehensive nature of the kits. Use straightforward language when describing product benefits.
• •Maintain a Friendly, Relatable Voice: Reflect the "family-owned" aspect. Use warm, approachable language. Don't be afraid to use words like "cute" or "stylish" where appropriate, as this is a key differentiator.
• •Reinforce Trust with Specifics: Mention things like "high-quality supplies," "nurse-approved," or "everything you need" to build credibility and reinforce the reliability of the products. Share customer stories or testimonials when possible.

Social Perception

Highly Trusted, Practical & Convenient, Stylish & Modern, Great for Families & Travel, Good Value

Copy Examples

• •Headline: Adventure Ready, Worry-Free. Body: Scraped knees on the playground? Unexpected blister on the trail? With KEEP>GOING First Aid, you’re always prepared. Our family-designed kits have everything you need, organized and ready, so you can say ‘yes’ to adventure and KEEP>GOING. Call to Action: Explore Our Kits.
• •Headline: Peace of Mind in Your Palm. Body: Life’s little emergencies don’t wait. That’s why our compact GoKit is packed with 130 high-quality essentials, from ouch-free wipes to nurse-approved tweezers. Stylish, organized, and ready for anything – because being prepared shouldn't be a hassle. Call to Action: Shop GoKits Now.
• •Headline: Not Just First Aid. It's Family Care. Body: Born from our own family travels, KEEP>GOING kits are made with love, for yours. We’ve thought of everything, so you don’t have to. From tiny boo-boos to bigger owies, handle it all with confidence and KEEP>GOING on making memories. Call to Action: Discover the Family Difference.
• •Headline: Cute. Compact. Comprehensive. Crisis Averted. Body: Who said first aid can't be stylish? Our beautifully designed kits are so well-organized, you'll find what you need in a flash. Perfect for your car, diaper bag, or next big adventure. Don’t just be ready, be KEEP>GOING ready. Call to Action: Get Your Kit Today!
• •Headline: For Life’s Little Tumbles & Big Adventures. Body: From daily oopsies to a helping hand on the go, KEEP>GOING First Aid is your partner in preparedness. Created by parents who’ve been there, our kits ensure you have quality supplies right when you need them. So go ahead, explore, play, and live fully – we’ve got your back. Call to Action: Stay Prepared, Keep Going.