Brand Tone

Expert & Knowledgeable, Reliable & Trustworthy, Customer-Centric & Service-Oriented, Practical & Solution-Oriented, Community-Oriented & Supportive, Proudly American-Made (for their manufactured line)

Brand Values

• •Quality
• •Customer Service
• •Integrity & Honesty
• •Customization & Flexibility
• •Durability & Safety
• •Value
• •Expertise

Best Practices

• •Emphasize Longevity and Experience: Consistently weave in the 'since 1978' and 'family-owned' aspects to build trust and highlight their deep experience in the industry.
• •Focus on Solutions, Not Just Products: Frame copy around how Keeper Goals helps solve customer problems (e.g., budget constraints, unique space requirements, safety concerns) rather than just listing product features. Use phrases like 'we help you find,' 'custom solutions for,' 'meeting your needs.'
• •Maintain a Helpful, Expert Voice: Position the brand as a knowledgeable partner. Use clear, informative language. Offer advice and insights through blog content and social media, reinforcing their expertise. Avoid overly technical jargon where simpler terms suffice for a broader audience, but be precise when detail is needed.
• •Showcase Quality and Durability with Specifics: Instead of just saying 'high quality,' mention 'American-made' (for relevant products), 'heavy-duty construction,' 'weather-resistant materials,' or cite specific examples of longevity from testimonials if possible.
• •Reinforce Customer Service Commitment: Continuously highlight their dedication to 'unparalleled customer service,' 'building relationships,' and 'exceeding expectations.' Encourage direct contact and inquiries to personalize the service experience.

Social Perception

Positive among direct customers, Seen as a reliable supplier, Known for specialization, Limited broad public awareness, The term 'Keeper Goals' can be generic

Copy Examples

• •Headline: Built Stronger, Plays Longer: The Last Goals You'll Need. Body: Tired of equipment that can't keep up? At Keeper Goals, we've been crafting high-quality, American-made athletic equipment since 1978. Our philosophy is simple: make great equipment that lasts. From community parks to college stadiums, trust us to outfit your facility with durable, safe, and dependable gear. Get a custom quote today and experience the Keeper Goals difference.
• •Headline: Your Vision, Our Expertise. Custom Solutions for Your Athletic Facility. Body: Don't let off-the-shelf equipment limit your facility's potential. Keeper Goals specializes in custom-designed athletic solutions. Whether it's uniquely sized goals, branded team shelters, or specialized netting, our Wisconsin-based manufacturing team works with you to bring your specific needs to life. Let's build something great together.
• •Headline: More Than Just Equipment, It's a Partnership. Body: For over 45 years, Keeper Goals has been more than a supplier; we're a partner to schools, clubs, and communities. We pride ourselves on unparalleled customer service, working with you every step of the way – from initial design to final installation. We believe in building long-lasting relationships, just like we build long-lasting equipment.
• •Headline: Equip Your Champions with the Best. Safety, Durability, Performance. Body: When it comes to your athletes, compromise is not an option. Keeper Goals provides top-tier athletic facility equipment engineered for safety and built for lasting performance. From soccer goals to basketball systems, we ensure every piece meets the highest standards, so your players can focus on the game.
• •Headline: Smart Budgets Meet Superior Quality. The Keeper Goals Promise. Body: We understand that budgets vary, but the need for quality equipment doesn't. Our family-owned business focuses on efficient production and steady growth, allowing us to offer exceptional athletic equipment at fair prices. Get the durability and service you deserve without breaking the bank. Discover value that truly performs.