Brand Tone

Helpful & Educational, Supportive & Community-Focused, Enthusiastic & Passionate, Approachable & Friendly, Quality-Conscious

Brand Values

• •Creativity & Empowerment
• •Community
• •Quality & Reliability
• •Education & Skill-Building
• •Customer Support

Best Practices

• •Prioritize "Helpful" and "Supportive" Language: Always frame communication, especially in tutorials, FAQs, and problem-solving, with a genuine desire to assist and empower the customer. Use encouraging words and offer solutions.
• •Foster Community in Your Copy: Regularly use inclusive language ("crafty crew," "Keenaprints family," "we're in this together"). Encourage interaction by asking questions and inviting users to share their creations or experiences.
• •Maintain Enthusiasm and Passion: Let genuine excitement for crafting and your products shine through. Use positive adjectives and exclamations where appropriate, without overdoing it.
• •Be Approachable and Relatable: Avoid overly technical jargon where simpler terms suffice (unless specifically for an advanced tutorial). Share relatable crafting challenges or successes to build connection.
• •Emphasize Quality and Education: Subtly weave in reminders of the quality of your products and the educational resources available (like Keena University). This reinforces your value beyond just being a supplier.

Social Perception

Resource Hub, Community Leader, Go-To for Specific Supplies, Supportive for Small Businesses, Engaged & Responsive

Copy Examples

• •Instagram Post (New Design Launch): ✨ Spark your creativity! ✨ Our NEW collection of vibrant sublimation prints just dropped, and we can't wait to see what you create! Perfect for adding that unique touch to your projects. Dive in, get inspired, and let your imagination run wild! Got questions on how to use them? Our Keena University resources are always here to help! #Keenaprints #Sublimation #CraftingCommunity #DIYMagic #NewDesigns
• •Facebook Group Announcement (Workshop/Tutorial): Hey Crafty Crew! 👋 Get ready to level up your tumbler game! Join Keena live this Thursday at 7 PM EST for a FREE tutorial on achieving flawless full-wrap sublimation on tapered tumblers. We'll cover common mistakes and share our top tips! Bring your questions – we’re here to help you succeed! Link in the comments. #KeenaUniversity #SublimationTutorial #CraftingSupport #LearnWithKeena
• •Website Product Description (DTF Transfers): Stop dreaming, start creating! Our premium DTF transfers are here to make your custom apparel projects easier and more vibrant than ever. Ready to press and built to last, they're perfect for cotton, blends, and more. We believe in empowering your passion with quality you can trust. Let's make something amazing together! #DTFTransfers #CustomApparel #CraftersChoice #KeenaprintsQuality
• •Email Newsletter Snippet (Promoting a Sale): Hello, Creative Soul! We know you pour your heart into every project, and we’re here to support that passion. This week only, stock up on your favorite digital designs with 20% off! It's our little way of saying thank you for being part of the amazing Keenaprints family. Happy crafting! #KeenaprintsFamily #DigitalDesigns #CraftSale #CreativeSupport
• •Pinterest Pin Description (Inspirational Project): Unlock endless possibilities with our easy-to-use screen print transfers! 🎨 Create stunning custom tees, totes, and more with designs that pop. We're passionate about providing the tools and inspiration you need to bring your unique visions to life. Pin this for your next project and join our crafting community for more ideas! #ScreenPrintTransfers #DIYFashion #CraftInspo #Keenaprints #CreativeJourney