Brand Tone

Personal & Encouraging, Customer-Centric & Helpful, Quality-Focused & Trustworthy, Direct & Informative

Brand Values

• •Motivation & Inspiration
• •Customer Satisfaction & Exceeding Expectations
• •Quality & Craftsmanship
• •Integrity & Doing the Right Thing
• •Meaningful Connections
• •Continuous Improvement

Best Practices

• •Embrace the Personal: Continue the practice of handwritten notes or personalized emails where feasible. Use a warm, approachable, and encouraging human voice in all communications.
• •Prioritize Customer Stories: Share customer testimonials and photos (with permission) that highlight the inspirational and personal connection to their badges. This reinforces the "motivation" value.
• •Be Consistently Helpful & Responsive: Ensure all customer service interactions, whether via email, social media, or chat, are prompt, thorough, and reflect the "stellar customer service" reputation.
• •Highlight Quality and Values: Regularly remind customers about the "Made in USA," "Handcrafted," and "Lifetime Guarantee" aspects, alongside the core values of inspiration and making a difference.
• •Tone Adaptability (within core voice): While the core tone is personal and encouraging, allow for directness and clarity in product descriptions and FAQs. The overarching voice remains caring and quality-focused. Ensure marketing materials reflect the mission to motivate and inspire.

Social Perception

Highly Recommended, Exceptional Customer Service, High-Quality Products, Personal Touch, Great for Gifts, Problem Solvers, Small Business Support

Copy Examples

• •Headline: Your Watch. Your Words. Your Power. Body: Keep your inspiration close. Our custom watch badges are handcrafted in Colorado, made to fit your life and your goals. What will yours say? #KeelBadges #WearYourMotivation #MadeInUSA
• •Headline: More Than a Badge. It’s a Reminder. Body: Whether it’s a mantra, a loved one’s name, or vital emergency info, your Keel badge is there for you, every glance. Designed for durability, backed by a lifetime guarantee. Create yours today.
• •Headline: That Personal Touch You’ve Been Looking For. Body: At Keel, we believe in making things special. From our free design help to the handwritten note in your package, we’re here to make your custom badge perfect. Got an idea? Message Jake! #CustomerFirst #KeelCustom
• •Headline: Built to Inspire. Guaranteed for Life. Body: Don’t just track your progress, carry your purpose. Our watch badges are tough enough for your adventures and meaningful enough for your journey. Let's create something amazing together.
• •Headline: The Perfect Fit for Your Garmin, Apple Watch & More. Body: Tired of one-size-fits-all? So are we. Keel badges are custom-made for *your* watch band, ensuring a snug, stylish reminder that’s uniquely yours. Fast turnaround, free shipping over $35.