Brand Tone

Approachable and Friendly, Trustworthy and Authentic, Enthusiastic and Passionate, Value-Oriented, Family-Oriented

Brand Values

• •Authenticity
• •Accessibility to Luxury
• •Customer Connection/Experience
• •Trust and Honesty
• •Value
• •Community/Local Focus

Best Practices

• •Prioritize 'Designer Fashion Without the Designer Attitude': All copy, from product descriptions to social media replies, should feel welcoming, helpful, and unpretentious. Avoid jargon that might alienate less-experienced luxury shoppers.
• •Always Reinforce Authenticity: Subtly or overtly weave in the commitment to 100% authenticity in product listings, FAQs, and informational content. This builds trust, which is crucial for pre-owned luxury.
• •Speak with Enthusiasm and Passion: Let the love for designer items shine through. Use vibrant, positive language that reflects the joy of finding and owning a beautiful handbag.
• •Maintain a Helpful and Approachable Voice in Customer Interactions: Whether responding to comments, DMs, or emails, the tone should be consistently friendly, supportive, and eager to assist, reflecting the family-business feel.
• •Showcase Real People and Stories: Continue sharing customer testimonials, staff picks, and the family story. This humanizes the brand and makes luxury feel more accessible and relatable, aligning with their core values.

Social Perception

Trusted Reseller, Go-To for Deals and Variety, Positive Shopping Experience (mostly), 'Handbag Heaven', Reliable Online and In-Store

Copy Examples

• •Headline: Real Designers. Real Value. Zero Attitude. Body: At Keeks, your dream handbag is closer than you think. We bring you 100% authentic luxury from brands like Chanel, Louis Vuitton, and Gucci, without the stuffy showroom feel. Because everyone deserves a little fabulous.
• •Social Media Post (Image: A happy customer with a Keeks bag): That 'just found my dream bag' glow! ✨ We live for these moments. Keeks is more than a store; it's where luxury dreams come true, backed by a 100% authenticity guarantee. What dream bag are you searching for? #KeeksFinds #DesignerDreams #AuthenticLuxury
• •Website Banner: From Our Family to Yours: Genuine Designer Pieces You'll Treasure. Sub-text: As a family-owned business, we pour our hearts into curating a collection of authentic pre-loved designer handbags and accessories. Trust Keeks for quality, value, and a touch of fun.
• •Email Subject: Psst... Your Next Chanel Could Be Here (Authenticity Guaranteed!) Body: Why pay full retail when you can own iconic style for less? Keeks offers an ever-changing collection of authenticated pre-owned designer handbags, including rare and discontinued pieces. Explore what’s new and find your next love!
• •Product Description Snippet (for a Louis Vuitton Neverfull): The endlessly versatile Louis Vuitton Neverfull, authenticated by experts and ready for its next chapter with you. Experience iconic design and trusted Keeks quality. More Louis than Louis, right here in Texas!