Brand Tone

friendly, approachable, health-conscious, and slightly playful ("fun AF")

Brand Values

• •Natural & Clean Ingredients
• •Sustainability & Eco-Friendliness
• •Effectiveness & Results
• •Cruelty-Free & Vegan
• •Holistic Wellness
• •Transparency

Best Practices

• •Embrace Playful Positivity: Use upbeat, positive, and occasionally playful language. Phrases like "fun AF," "TLC for your teeth," and "spa day for your teeth" capture this. Keep the tone encouraging and uplifting.
• •Highlight Natural & Clean: Consistently emphasize the natural, non-toxic, vegan, and cruelty-free aspects of the products. Use clear, straightforward language when discussing ingredients and benefits.
• •Focus on Wellness & Self-Care: Frame oral care as an act of self-love and a vital part of a holistic wellness routine, not just a chore.
• •Be Approachable & Informative: While an expert in oral care, communicate in a friendly, easy-to-understand manner. Avoid overly technical jargon unless explained simply. Share tips and insights that empower the customer.
• •Stay Eco-Conscious in Messaging: Regularly remind your audience of your commitment to sustainability, such as being plastic-neutral and offering eco-friendly products. This reinforces a core brand value and appeals to conscious consumers.

Social Perception

Customers generally perceive Keeko as a high-quality, trustworthy brand that offers effective natural oral care solutions. The eco-friendly and cruelty-free aspects are highly valued by consumers. The brand is seen as innovative, particularly with its oil pulling products and focus on Ayurvedic traditions. Dentists also recommend Keeko products. The aesthetic appeal of the packaging and the "self-care" aspect of the brand resonate well with their target audience.

Copy Examples

• •Ditch the harsh chemicals, darling. Your smile deserves the Keeko glow-up – naturally effective, always kind. ✨ #KeekoOralCare #NaturalSmile
• •Ready to make your oral care routine the best part of your day? Keeko turns daily grinds into daily grins with a touch of Ayurvedic magic and Aussie botanicals. Swish, smile, repeat! #OralWellness #FunAFCare
• •Planet-loving smiles are the best kind! 🌎 Our biodegradable brushes and plastic-neutral promise mean you can care for your teeth and the Earth, all before your morning coffee. #SustainableSmile #EcoFriendlyLiving
• •Sensitive teeth? We got you. Keeko's gentle, dentist-formulated blends give you that deep clean feel and a brighter smile, without the ouch. Because self-care shouldn't hurt. #GentleCare #HappyGums
• •Unlock ancient secrets for a modern sparkle. Keeko’s oil pulling is your daily detox for a healthier mouth and a more radiant you. It's not just oral care, it's a ritual. #OilPulling #AyurvedicWellness #KeekoRitual