Brand Tone

Professional and Authoritative, Supportive and Empathetic, Pragmatic and Direct, Creative and Solution-Oriented, Approachable

Brand Values

• •Expertise & Experience: Valuing and leveraging deep industry knowledge and practical experience.
• •Client Empowerment: Focusing on enabling clients to overcome challenges, make informed decisions, and achieve their property goals with confidence.
• •Integrity & Transparency: Operating with a "straight-talking" approach.
• •Practicality & Results: Delivering realistic, actionable strategies that lead to tangible outcomes.
• •Excellence & Quality: Committing to meticulous attention to detail and creating "functional, enriching spaces."
• •Strategic Problem-Solving: Identifying core issues and providing innovative, effective solutions.
• •Collaboration: Partnering with clients, especially those "committed to making a difference."

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., professional, supportive, pragmatic, creative) with examples of do's and don'ts. This ensures anyone writing for the brand understands how to communicate.
• •Understand Your Audience: Tailor the tone slightly based on the specific audience segment (e.g., first-time homeowner vs. experienced developer) while maintaining the core brand voice. The language should resonate with their needs and understanding.
• •Be Consistent Across All Channels: Ensure the tone used on the website, LinkedIn, email communications, and any other marketing materials is aligned. This builds recognition and trust.
• •Focus on Client Benefits and Solutions: Use language that highlights how Keeeps Property solves client problems and helps them achieve their goals (e.g., "stress and overwhelm lifted," "decision making becomes easier"). This reinforces the supportive and solution-oriented aspects of the brand.
• •Regularly Review and Refine: Periodically review your copy to ensure it still accurately reflects the brand's tone and values, and adjust as the business evolves or new insights are gained. Ensure testimonials and case studies also reflect this tone.

Social Perception

Keeeps Property and its founder, Tamra Booth, are perceived positively as knowledgeable and inspiring advisors who provide clear, actionable strategies and help navigate complex property challenges. The brand is associated with expertise, professionalism, and a supportive approach that helps clients feel more confident and in control of their property endeavors.

Copy Examples

• •Headline: Overwhelmed by your property project? Get expert, straight-talking advice that cuts through the confusion. Body: At Keeeps Property, we bring decades of hands-on experience to your challenge. From renovation roadblocks to investment uncertainties, we provide clear direction and creative solutions, fast. Book your free insight call today.
• •Headline: Turn Property Problems into Profitable Solutions. Body: Keeeps Property partners with property businesses to navigate complex projects and unlock potential. Our expert advisory services offer sharp insights and actionable strategies to streamline operations, manage costs, and enhance value. Let's build your success story.
• •Headline: Your Vision, Our Expertise. Property Goals, Achieved. Body: Planning a home extension, a new build, or need help with a tricky property negotiation? Keeeps Property offers realistic, practical support to make your vision a reality, without the stress. We're here to ensure your project is a success from start to finish.
• •Social Media Post (LinkedIn): Text: Feeling stuck with a property decision? Sometimes, an expert outside perspective is all you need to move forward with clarity and confidence. At Keeeps Property, we specialize in untangling complexities and providing actionable advice for homeowners and property businesses. #PropertyAdvice #KeeepsProperty #RealEstateConsulting #ProblemSolving
• •Service Snippet for Website: Title: Strategic Property Advice for Businesses Text: Leveraging extensive industry experience, Keeeps Property offers bespoke advisory services for developers, investors, and property professionals. We help you refine your strategy, manage risks, and achieve outstanding results. Partner with us for creative, straight-talking support that makes a difference.