Brand Tone

Caring & Nurturing, Playful & Imaginative, Trustworthy & High-Quality, Proudly South African, Eco-conscious

Brand Values

• •Quality & Durability
• •Comfort
• •Care
• •Education
• •Sustainability
• •Local Support & Job Creation
• •Childhood Celebration

Best Practices

• •Prioritize 'Care' and 'Comfort': Always weave in language that speaks to the softness of fabrics, the ease of movement for children, and the brand's genuine care for its customers and their kids.
• •Emphasize 'Playful' and 'Imaginative': Use vibrant, positive, and slightly whimsical language. Focus on the joy of childhood, adventure, and discovery. Avoid overly formal or technical jargon.
• •Highlight 'Quality' and 'Durability' Subtly: Instead of just saying 'high quality,' describe the benefits – 'made to last through every adventure,' 'washes beautifully,' 'crafted from the finest natural fibres.'
• •Consistently Mention 'Proudly South African' / 'Locally Made': Reinforce this key differentiator as it resonates strongly with the target audience and aligns with brand values. Use phrases like 'stitched with love in SA.'
• •Incorporate 'Nature-Inspired' and 'Sustainability' Values: Where appropriate, connect designs to nature and gently introduce the brand's commitment to sustainability, reflecting the core value of caring for the environment children will grow up in.

Social Perception

Positive, High-Quality Provider, Stylish & Unique, Trusted Local Brand, Good Value (despite price), Ethical

Copy Examples

• •Headline: Playtime Never Felt So Good (Or Looked So Cute!) Body: Adventure-ready and oh-so-soft! Our new collection is lovingly stitched in South Africa from the gentlest natural fibres, because we believe happy kids deserve clothes that let them explore, dream, and simply be. Discover durable styles designed for endless giggles. #KeedoKids #MadeForPlay #ProudlySA (Tone: Playful, Caring, High-Quality)
• •Headline: Little Wardrobes, Big Values. Body: At Keedo, every stitch tells a story of care – for your child, for our community, and for our planet. Choose beautifully crafted, sustainable clothing that’s made to last, right here in South Africa. Dress them in kindness. (Tone: Caring, Trustworthy, Eco-conscious)
• •Headline: From Nature Walks to Nap Time: Comfort in Every Thread. Body: Inspired by the wonders of childhood and the beauty of nature, our latest arrivals are designed for unrestricted comfort and colourful playfulness. Soft, breathable, and ready for every discovery. Shop the collection today! (Tone: Playful, Nurturing, High-Quality)
• •Headline: Celebrating Childhood, One Adorable Outfit at a Time. Body: Let them shine in Keedo! Our unique, imaginative designs are perfect for making memories. We craft each piece with love, ensuring the highest quality for your little ones, because they deserve the best. Explore vibrant colours and timeless styles. (Tone: Playful, High-Quality, Caring)
• •Headline: The Keedo Promise: Quality You Can Feel, Styles They’ll Love. Body: For over 30 years, we've been dressing South Africa's little ones in clothes that are as durable as they are delightful. Made with love and the finest materials, because we know what matters to parents and kids. Experience the Keedo difference. (Tone: Trustworthy, High-Quality, Caring)