Brand Tone

Friendly, Joyful, Heartfelt

Brand Values

• •Family-Oriented
• •Quality
• •Uniqueness and Creativity
• •Customer Happiness/Joy
• •Memorable Gifting
• •Service
• •Support for UK Design/Production (implied)

Best Practices

• •Create a Simple Tone of Voice Guide: Document key characteristics (e.g., "Friendly, not formal," "Joyful, not silly," "Helpful, not overbearing") with examples of "say this, not that." Share this with anyone creating content.
• •Use "Family" and "Heartfelt" Language Consistently: Weave in terms like "family-run," "handmade with love," "bring joy," "special moments," and "thoughtful gifts" naturally across all communications.
• •Prioritize a Positive and Welcoming Approach: Ensure all copy, from product descriptions to customer service replies, starts with a warm and inviting tone. Even when addressing issues, maintain a helpful and understanding demeanor.
• •Reflect the Joy of Celebration: Since many products are for parties and gifting, let the copy mirror that excitement and anticipation. Use enthusiastic (but not unprofessional) language where appropriate, especially for festive items.
• •Review and Edit Through the Brand Lens: Before publishing any copy, reread it asking: "Does this sound like Keechi & Co.?" "Does it reflect our family values and our commitment to bringing joy?" This helps catch inconsistencies.

Social Perception

Positive Customer Experiences, Reliable, Focus on Gifting and Celebrations, Trustworthy

Copy Examples

• •Website Banner for Seasonal Items: Make every moment merry! ✨ Explore our newest collection of handmade festive treasures, crafted with love by our family to bring a smile to yours. Perfect for gifting or making your own home shine!
• •Product Description (e.g., for a Planner): Plan your joy, one day at a time! Our delightful 2025 planner isn't just about dates; it's about making space for your dreams, big and small. Lovingly designed to be your perfect companion for a year of wonderful moments.
• •Social Media Post (TikTok/Instagram - if active): Little helpers for big celebrations! 🥳 From birthday bashes to cozy gatherings, our unique party favors are here to add that extra sprinkle of fun. What are you celebrating next? Let us know! #KeechiAndCo #PartyJoy #HandmadeWithLove
• •Email Newsletter Subject Line: A little something to make you smile from Keechi & Co. 💌 (Body could feature new arrivals or a customer story).
• •'About Us' Snippet for Social Media Bio: Your family-run home for heartfelt gifts & joyful party supplies! We're Keechi & Co., lovingly crafting unique pieces to make every occasion special. Spreading smiles, one handmade item at a time. 😊