Brand Tone

Enthusiast-Driven, Community-Focused, Helpful, Informative, Approachable, Passionate, Playful and Creative

Brand Values

• •Community Engagement
• •Quality and Craftsmanship
• •Accessibility and Service (especially for the local Perth market)
• •Innovation and Variety
• •Transparency and Problem-Solving

Best Practices

• •Know Your Audience (The Enthusiast): Use language, humor, and references that resonate with the mechanical keyboard community. Understand their pain points (e.g., long waits for parts) and passions (customization, sound profiles).
• •Embrace the Passion: Let genuine enthusiasm for the products and the hobby shine through. If you're excited about a new switch or a cool build, that energy is contagious.
• •Be Genuinely Helpful: Provide clear, concise information. If explaining technical aspects, do so in an accessible way. Anticipate customer questions and address them proactively.
• •Stay Authentic to the Perth Roots (When Appropriate): Highlighting the local aspect and the benefit to Australian (especially Perth) customers can reinforce a unique selling proposition and community connection.
• •Maintain a Consistent Voice Across Platforms: Whether it's a product description, a social media update, or a customer service email, the friendly, knowledgeable, and slightly playful tone should be recognizable as Keebz N Cables. Develop a simple style guide if multiple people are writing copy.

Social Perception

Highly Positive Customer Reviews, Respected within the Community, Active and Engaging on Social Media, Seen as a Reliable Vendor

Copy Examples

• •Tangled mess got your battlestation looking less than legendary? Coil up and conquer with our new [Cable Name] custom cable! Built tough, looks sharp, and keeps your desk game strong. Your endgame setup deserves this.
• •Get ready to drool, keeb nerds! 🤤 Inspired by [Unique/Playful Inspiration, e.g., 'late-night ramen runs'], our new [Switch Name] linears are here. Smooth as butter, sound like a dream, and crafted with love (and a little bit of obsession) right here in Perth. Warning: may cause extreme typing satisfaction.
• •Teamwork makes the dream work! ✨ We’re STOKED to announce our collab with the one and only [@CommunityFigure] on the [Product Name]! Get ready for something truly special, designed by the community, for the community. Drops [Date] – don’t miss out!
• •Your wallet called, it said 'Treat Yo Self!' 😉 Our [Sale Name] event is ON! Snag that keyboard, those switches, or the perfect cable you’ve been eyeing. Perth, click & collect is ready when you are!
• •Wondering which switch is your soulmate? 🤔 We get it, the choices can be overwhelming! From clicky to thocky, linear to tactile, we’ve got ‘em all. Slide into our DMs or check our latest blog post [Link] where we break it down. Happy clacking!