Brand Tone

Accessible Quality

Brand Values

• •Value for Money
• •Authenticity
• •Customer Service & Reliability
• •Variety

Best Practices

• •Lead with Trust: Always emphasize authenticity. Use phrases like "100% Original Brands," "Authentic Keen Dealer," or "Genuine Birkenstock Footwear" to proactively address a key customer concern.
• •Balance Style and Savings: While the price is a major draw, do not let the copy sound cheap. Pair value-based words ("Outlet Price," "Special Offer") with quality-based words ("Premium Leather," "Durable Construction," "Timeless Style").
• •Use a "Family-Friendly" Voice: Since the store caters to men, women, and children, the copy should be welcoming, straightforward, and inclusive. Avoid overly technical jargon or exclusive high-fashion slang. The tone should be helpful and clear.
• •Highlight German Reliability: Leverage the company's location. Phrases like "Shipped from our warehouse in Remscheid," or "A trusted German retailer since 2012" can increase confidence for both domestic and international customers.
• •Let Customers Speak for You: Regularly incorporate testimonials and high ratings into marketing copy. A simple line like, "Join over 23,000 happy customers on eBay!" provides powerful social proof that reinforces brand values more effectively than any slogan.

Social Perception

Kedaschuhe is perceived as a positive and trustworthy retailer, a go-to for good prices on popular shoe brands without counterfeit risk. It has a dual identity as both a local outlet store and a robust national online retailer, understood by customers to be a reliable reseller, not a brand creator.

Copy Examples

• •Real Brands. Real Play. Real Prices. Back-to-school or weekend adventures, their feet deserve the best. Shop authentic Geox, Birkenstock, and Keen for kids —durable, comfortable, and at a price that makes sense. Fast, reliable shipping from Germany. Call to Action: Shop The Collection
• •Subject: Your Favorite Bugatti & Keen Styles │ Up to 40% Off
• •The Brands You Love, The Prices You Want. Rated 5/5 on eBay for fast, authentic delivery.
• •That new shoe feeling, without the full price tag. 😉 Tap to see our latest Bugatti arrivals!
• •Your trusted companion for any trail. The authentic Keen Terradora II delivers waterproof protection and all-day comfort. At Kedaschuhe, you get the genuine article, backed by our commitment to fast shipping and top-rated customer service.