Brand Tone

Approachable, encouraging, and informative, blending a friendly, peer-to-peer voice with wellness expertise. The tone is positive, aspirational, and trendy, incorporating elements of popular Korean culture.

Brand Values

• •Health and Wellness
• •Quality and Authenticity
• •Accessibility and Convenience
• •Community
• •Inclusivity

Best Practices

• •Always emphasize the delicious taste and satisfying experience of the products first, before detailing the nutritional benefits.
• •Use positive, uplifting language, framing the health journey as an exciting and rewarding path to wellness.
• •Subtly connect the products to authentic Korean culture (e.g., specific flavors, trends, or ingredients).
• •Provide clear, concise information about ingredients and health benefits in an easy-to-understand, friendly manner, avoiding overly technical jargon.
• •Regularly ask questions in social media copy to engage the audience and reinforce the brand's community value.

Social Perception

Very positive within its target audience, viewed as a reliable source for delicious and effective diet products unique to New Zealand. The founder's background adds credibility, and the brand is perceived as on-trend with Korean culture and genuinely committed to customer health and satisfaction. Customers consistently praise product taste, breaking the stereotype of unpalatable diet foods.

Copy Examples

• •Tired of chalky shakes that taste like a chore? 🍓 Say hello to your new favorite ritual! Our new MEAL IT Strawberry Protein Shake tastes just like a fresh Korean strawberry milk, but with over 20g of protein to fuel your day. Finally, a diet that feels like a treat. ✨ Tap to shop and taste the delicious difference!
• •Don't let your hard work go to waste. Refuel the right way with FLIMEAL. Packed with high-quality protein and low in sugar, it’s the clean, convenient post-workout shake your body is craving. Founded by a Pilates instructor, KEDA brings Korea's best-kept wellness secrets to NZ. Your muscles will thank you. Shop now.
• •Wellness that feels like self-care. Discover KEDA—New Zealand's home for delicious, Korean-inspired diet foods and teas that nourish your body and soul. Start your journey to a healthier, happier you today.
• •Subject: Plant-based, powerful, and purely delicious 🌱 At KEDA, we believe everyone deserves to feel their best. That's why we're so proud to feature MOMMAKE, Korea's first brand certified by the UK Vegan Society. From rich, nutty grain shakes to tofu-based protein, discover plant-powered nutrition that never compromises on flavour. Explore the vegan collection.
• •Title: FLIMEAL Protein Shake - Sweet Kumara. Imagine the creamiest, most comforting sweet potato latte from your favorite Seoul cafe. Now, what if it was also a high-protein, low-sugar diet shake? Meet our Sweet Kumara Flimeal. Made with real Korean kumara, it's deliciously smooth even with just water and features fun, chewable protein balls for a texture you'll love. It’s the cozy, healthy meal you've been dreaming of.