Brand Tone

Casual and Approachable, Authentic and Passion-Driven, Community-Oriented and Friendly, Playful and Nostalgic, Confident and Stylish

Brand Values

• •Authenticity
• •Community
• •Passion
• •Quality and Detail
• •Experience
• •Individuality and Style

Best Practices

• •Know Your Roots: Always circle back to the core inspirations – baseball, the founder's vision ("clothes I want to wear"), and community. Let this authenticity shine through.
• •Speak Like a Friend: Use a conversational, approachable, and inclusive language. Avoid overly formal or corporate jargon. Think of how Kenbo would talk to his "friends."
• •Incorporate Relevant Lingo (Subtly): Weave in subtle nods to baseball or street culture where appropriate, but don't overdo it to the point of alienating a broader audience. The "baseball好きがクスッとなるアイテム" (items that make baseball fans chuckle) approach is key.
• •Highlight Community and Shared Passion: Frame messaging around shared experiences, belonging, and the "Kebozer" community. Encourage interaction and make customers feel like part of the brand's story.
• •Be Visually and Verbally Cohesive: Ensure the tone of voice in your copy matches the visual style of your imagery and brand presentation (e.g., on Instagram, website). If the visuals are relaxed and authentic, the copy should be too.

Social Perception

Popular with Youth, Stylish and Unique, Good Quality, Community-Focused, Positive Customer Reviews, Growing and In-Demand

Copy Examples

• •For the love of the game, and the streets we walk. KEBOZ: Wear Your Story.
• •Straight from our dugout to your wardrobe. Gear up with KEBOZ – style that feels like home.
• •More Than Just Threads. It's a crew. It's a vibe. It's KEBOZ. Join the team.
• •Crafted with passion, designed for your daily lineup. KEBOZ – authentic streetwear, no compromises.
• •Remember that feeling? The crack of the bat, the roar of the crowd. We bottled it. KEBOZ: Wear the Moment.