Tono de Marca

affordable luxury, tradition, and thoughtful gifting

Valores de Marca

• •Quality
• •Craftsmanship
• •Accessibility

Mejores Prácticas

• •Lead with Emotion, Support with Detail: Start copy with emotive and evocative language to capture the feeling of receiving a gift. Follow up with specific details to substantiate claims of quality.
• •Emphasize the Gifting Experience: Frame the products as "the perfect gift," an "expression of affection," or a "thoughtful gesture." Use language that helps the buyer visualize the recipient's delight, and frequently mention the packaging.
• •Use a Consistent Lexicon of Luxury: Create a brand dictionary of approved words and phrases. Consistently use terms like "artisan," "handcrafted," "exquisite," "luxury," "finest," and "traditionally" across all platforms to reinforce brand identity.
• •Bridge the Gap Between Luxury and Affordability: While using luxurious language, avoid alienating customers. Phrases like "affordable luxury," "everyday indulgence," or "premium quality without the premium price" can subtly communicate value.
• •Be Authentic in Product Descriptions: Ensure descriptions are appealing yet accurate, given mixed reviews on taste. Focus on specific flavor profiles and textures rather than absolute claims, managing expectations while sounding appealing.

Percepción Social

The brand is perceived as an excellent choice for gifting, praised for its beautiful packaging and good value for money, offering a premium feel without the premium price. However, there's a noted disconnect for some consumers between the luxurious branding and the actual product experience regarding taste and texture, leading to mixed reviews.

Ejemplos de Copy

• •Experience the art of fine chocolate. Keats Chocolatier—where traditional craftsmanship and exquisite flavors meet, creating the perfect gift for any moment.
• •Unwrap a moment of pure indulgence. Each handcrafted truffle in our signature collection is a testament to our passion for quality, from the rich, velvety ganache to the crisp chocolate shell. A thoughtful expression of care, beautifully presented.
• •Making Tuesday feel like a special occasion. Our artisan chocolates are handcrafted with the finest Ivory Coast cocoa to turn any day into a celebration. What's your reason to indulge today? #KeatsChocolatier #LuxuryChocolate #Handcrafted
• •A Gift of Exquisite Taste Is Waiting...
• •Our philosophy is simple: delicious artisan chocolates made from the finest ingredients. At Keats Chocolatier, we honor the tradition of British chocolate making, ensuring every ribbon-tied box delivers a timeless taste of affordable luxury.