Brand Tone

Elegant & Sophisticated, Trustworthy & Reputable, Knowledgeable & Authoritative, Warm & Approachable, Traditional yet Modern, Aspirational & Celebratory

Brand Values

• •Tradition & Heritage
• •Quality & Craftsmanship
• •Trust & Integrity
• •Exceptional Customer Service
• •Expertise & Knowledge
• •Community Focus
• •Enduring Relationships
• •Sustainability

Best Practices

• •Anchor in Heritage, but Speak to Today: Always weave in the brand's long-standing history and family values (trust, quality since 1948), but frame it in a way that resonates with contemporary desires and aesthetics.
• •Balance Elegance with Approachability: While showcasing luxury and sophistication, especially for high-end items, ensure the language remains welcoming and inclusive. Avoid overly exclusive or intimidating jargon. Customer testimonials often highlight friendly service.
• •Emphasize Trust and Expertise Subtly: Instead of just saying 'we are experts,' show it by mentioning ethically sourced materials, GIA certifications, specialized repair services, or the knowledge of the staff.
• •Celebrate Milestones (Big and Small): Position jewellery and watches not just as products, but as markers of significant life events and personal achievements. Use language that evokes emotion and celebration.
• •Adapt to the Platform, but Maintain Core Identity: While TikTok copy will naturally be more informal and trend-driven than a website blog about Patek Philippe, the underlying values of quality, care, and a touch of Keanes' warmth should still be discernible. The core message of celebrating moments and offering trusted quality can be adapted.

Social Perception

Keanes Jewellers is generally perceived very positively by the public and its customers. They are seen as a reputable and trustworthy institution, particularly in Cork, Limerick, and Killarney, often referred to as a 'go-to' for diamond jewellery and high-end watches. Customers feel they receive personal, professional, and friendly service, often highlighting the staff's expertise and willingness to help without being pushy. The brand is associated with significant life events, and customers trust them for important purchases like engagement and wedding rings. Their long history and family-run status contribute to a perception of reliability and deep-rooted community connection. There's an appreciation for their commitment to quality and the range of brands they offer, from luxury to fashion. Their community involvement and sponsorships are also positively noted, reinforcing their image as a supportive local business.

Copy Examples

• •Mark the beginning of your forever with a diamond that speaks your heart. At Keanes, family-owned since 1948, we believe in moments that last a lifetime. Discover timeless elegance and ethically sourced brilliance in every ring. #KeanesJewellers #HeirloomOfTomorrow #EngagementStory #IrishJewellers
• •Precision. Prestige. Passion. Explore our curated collection of the world's finest timepieces. With generations of expertise, Keanes offers not just a watch, but a legacy. Our experts are here to guide you to the perfect expression of your style. #KeanesWatches #LuxuryTimepieces #Craftsmanship #Since1948
• •Supporting the heart of our community is a value we’ve cherished for over 75 years. We're proud to partner with [Local Charity/Team Name], fostering growth and connection right here in [City/Region]. Because a strong community makes every moment shine brighter. #KeanesCares #CommunityFirst #IrishHeritage
• •Sparkle your way ✨ New arrivals just landed! Perfect for adding that extra something to your everyday. What’s your fave piece? 😉 #KeanesJewellers #JewelleryAddict #NewCollection #StyleInspo #TreatYourself
• •Treasured pieces deserve expert care. From a simple polish to intricate repairs, our skilled in-house goldsmiths are dedicated to preserving the beauty and integrity of your jewellery. Trust Keanes to keep your memories sparkling for generations to come. Book your consultation today. #KeanesRepairs #ExpertCare #JewelleryRestoration #FamilyTradition