Brand Tone

Helpful & Supportive, Approachable & Friendly, Celebratory & Romantic, Confident & Reassuring

Brand Values

• •Affordability
• •Quality
• •Customer-Centricity
• •Inclusivity
• •Convenience & Simplicity

Best Practices

• •Emphasize Solutions and Ease: Always frame copywriting around how Kennedy Blue makes the often-difficult process of choosing bridesmaid dresses easier, more affordable, and even enjoyable. Highlight the convenience of online shopping and the "At Home Try-On" program.
• •Use Inclusive and Positive Language: Ensure all communication reflects the brand's commitment to inclusivity in sizing and celebrates diverse bridal parties. Maintain an upbeat, supportive, and celebratory tone.
• •Be Transparent About Value: Clearly communicate the benefits of the direct-to-consumer model – high quality at an affordable price. Avoid jargon and be straightforward about pricing and what customers can expect.
• •Show, Don't Just Tell, with Customer Stories: Incorporate real wedding photos, testimonials, and user-generated content in marketing materials. This reinforces trust and allows the joyful experiences of other customers to convey the brand's value and appeal.
• •Maintain a Friendly and Approachable Voice Across All Channels: Whether it's a social media reply, an email newsletter, or website copy, ensure the tone is consistently warm, helpful, and human. Encourage interaction and make customers feel heard and supported.

Social Perception

Generally, customers perceive Kennedy Blue as a reliable source for affordable and stylish bridesmaid dresses. The "At Home Try-On" service is frequently praised for its convenience. Many customers appreciate the quality relative to the price. The wide selection of colors and styles is also a plus.

Copy Examples

• •Instagram Post (Image: Diverse group of smiling bridesmaids in Kennedy Blue dresses): "Squad goals achieved! ✨ Finding the perfect dresses for your besties shouldn't be stressful. With Kennedy Blue's At Home Try-On, endless colors, and sizes for everyone (00-32!), saying 'yes' to the bridesmaid dresses is as joyful as saying 'I do!' #KennedyBlueBridesmaids #BridalPartyJoy #AffordableElegance #WeddingPlanningMadeEasy"
• •Facebook Ad (Carousel showcasing different dress styles in the same color): "Your dream wedding palette, brought to life! 🎨 Kennedy Blue offers 45+ stunning colors, so your bridesmaids can find a style they love, all perfectly coordinated. High quality, surprisingly affordable, and delivered to your door. Explore the collection today! Shop Now -> [Link] #KennedyBlue #BridesmaidDresses #WeddingColors #MixAndMatchBridesmaids #SayYesToKB"
• •Website Banner (Homepage): "Finally! Bridesmaid Dress Shopping That’s Actually FUN. 🎉 Try on beautiful, high-quality dresses at home, starting at just $99. With sizes for all and a rainbow of colors, your perfect bridal party look is just a click away. Get Your First Swatch Free! #KennedyBlue #AtHomeTryOn #StressFreeWedding #BridesmaidGoals"
• •Pinterest Pin Description (Image: Flat lay of a Kennedy Blue dress with fabric swatches and accessories): "Planning your perfect day? It's all in the details! Kennedy Blue bridesmaid dresses offer designer quality without the designer price tag. Explore our beautiful chiffon fabrics, find your ideal shade with our free swatches, and let your bridesmaids shine! ✨ Pin your faves for later! #WeddingInspo #BridesmaidStyle #KennedyBlue #DreamWedding #AffordableBridal"
• •Email Subject Line (Targeting engaged individuals): "Don't Break the Bank on Bridesmaid Dresses! See How Kennedy Blue Helps ❤️" (Email Body Snippet): "Hey [Name], we know wedding planning comes with a lot of decisions (and expenses!). At Kennedy Blue, we believe finding gorgeous, quality bridesmaid dresses shouldn't add to the stress. Our At Home Try-On, inclusive sizing, and prices starting at $99 mean you AND your bridesmaids will be happy. Let us help make your vision a reality..."