Brand Tone

Caring & Nurturing, Quality-Conscious & Craft-Oriented, Trendy & Confident, Joyful & Playful, Approachable & Customer-Focused

Brand Values

• •Quality Craftsmanship
• •Comfort
• •Style & Trend-Awareness
• •Customer Satisfaction
• •Confidence Building
• •Love & Care
• •Size Inclusivity

Best Practices

• •Highlight Core Values: Regularly weave in keywords and concepts related to your brand values, such as 'quality,' 'comfort,' 'confidence,' 'love,' 'care,' and 'trendy,' in a natural and unforced way.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website (product descriptions, About Us page) is mirrored in email marketing, any future social media posts, and customer service interactions.
• •Use descriptive language when referring to your products
• •Use words associated with love and care when referring to the creation process
• •Empower young girls by highlighting how your products will make them feel.

Social Perception

Very positive, focusing on design uniqueness, quality of materials and craftsmanship, and good customer service.

Copy Examples

• •We blend the latest styles with the gentle touch of high-quality fabrics, because we believe every girl deserves to feel fabulous and free.
• •At TMI JUNIORS, we pour care into every stitch, so she can step out in style and comfort, ready for any adventure.
• •Experience the difference of clothes designed to make her feel special, every single day.
• •Let's make her childhood brighter and even more memorable with outfits she'll love.
• •Every piece is made with love and care, so that young ladies feel beautiful and confident