Brand Tone

Creative, trendy, community-focused, and slightly edgy, with an emphasis on self-expression and accessible art.

Brand Values

• •Creativity
• •Self-expression
• •Community
• •Accessibility
• •Quality

Best Practices

• •Maintain a consistent tone across all platforms, focusing on creativity and self-expression.
• •Showcase the ease of application and the quality of Swift Ink tattoos.
• •Engage with user-generated content and foster a community around tattoo aesthetics.
• •Clearly differentiate Swift Ink from unrelated entities like printer ink companies and capitalize on the temporary tattoo trend.
• •Address customer concerns about longevity and provide realistic expectations.

Social Perception

Swift Ink is perceived as a trendy, accessible brand that empowers self-expression through temporary tattoos and fosters a creative community.

Copy Examples

• •Unleash your inner artist with Swift Ink! Temporary tattoos, permanent self-expression.
• •Join the Swift Tattoo community! Share your designs and get inspired.
• •Easy application, stunning results. Swift Ink gives you the freedom to experiment with your look.
• •Express yourself without the commitment. Swift Ink tattoos that last as long as you want them to.
• •From subtle accents to bold statements, Swift Ink empowers you to create your unique story.