Brand Tone

Professional, Supportive, and Aspirational

Brand Values

• •Partnership
• •Quality & Craftsmanship
• •Aesthetic & Experiential Excellence
• •Business Growth

Best Practices

• •Always Use Partnership Language: Frame the relationship as a partnership, not a transaction. Use words like "partner," "join," "grow together," and "support" to reinforce the collaborative value.
• •Focus on the Sensory Experience: The product's primary appeal is visual and aromatic. Use descriptive and evocative language: "watch the flowers bloom," "subtle and soothing aroma," "a feast for the senses."
• •Highlight the "Instagrammable" Benefit: Explicitly mention the social media marketing benefit for partners. Use phrases like "customers love to share," "promote your cafe organically," and "inspire social media moments."
• •Maintain a Professional and Exclusive Tone: In all B2B communications, maintain a professional tone. Emphasize the exclusivity of the partnership with terms like "exclusive benefits," "unlock," and "access" to create a sense of a premium, members-only opportunity.
• •Segment Messaging by Target Audience: Tailor the primary benefit to the specific business type. For Spas, emphasize the "healing," "soothing," and "wellness" aspects. For Cafes, focus on the visual appeal, menu differentiation, and social media buzz. For Gift Shops, highlight the "beauty of Korea," premium gifting, and appeal to K-culture fans.

Social Perception

For its target audience of businesses, KDM WHOLESALE is perceived as a gateway to offering a unique, high-end product that can differentiate their establishment and generate organic marketing. The general public sees the product, KKOKDAM flower tea, as a beautiful, premium, and highly giftable item. While praised for its novelty and quality, it is also seen by some as an expensive luxury rather than an everyday beverage, with some concerns about its packaging.

Copy Examples

• •Elevate Your Spa's After-Treatment Experience: Offer your clients a final moment of tranquility. Our KKOKDAM flower teas bloom in the cup, providing a beautiful, healing experience that complements your wellness services. Become a partner and receive a complimentary sampler.
• •The Most Instagrammable Tea is Now Available for Wholesale.: Stop selling boring tea bags. Give your customers a reason to post. KKOKDAM flower tea is a blooming experience that delights the senses and fills social media feeds. Partner with us to make your cafe the talk of the town.
• •More Than a Supplier. We're Your Partner in Growth.: Join KDM WHOLESALE and unlock exclusive pricing, complimentary menu design, and dedicated support to help your business thrive. Offer your customers an unforgettable tea experience.
• •Differentiate Your Hospitality Business with a Touch of Korean Elegance.: In today's market, the details make the difference. KDM WHOLESALE provides businesses from five-star hotels to boutique gift shops with KKOKDAM flower tea—a hand-crafted, sensory experience that delights guests and boosts customer satisfaction. Let's connect.
• •Your Brand, Our Blooms.: Extend your brand's reach with every cup served. Our partnership program allows you to add your custom logo to our exquisite flower tea tags, creating a unique and memorable touchpoint that keeps customers talking.