Brand Tone

Informative, Trustworthy, Caring, Professional, Reassuring

Brand Values

• •Natural & Herbal
• •Authenticity & Tradition
• •Quality & Purity
• •Customer Satisfaction & Care
• •Efficacy & Results
• •Empowerment

Best Practices

• •Prioritize 'Natural' and 'Herbal': Consistently use terms like 'natural,' 'herbal,' 'pure,' 'traditional,' 'chemical-free,' and 'gentle' to reinforce the core product identity.
• •Emphasize Benefits and Solutions: Focus on how the herbal ingredients solve specific customer problems (e.g., 'heals acne,' 'reduces hair fall,' 'brightens skin tone') in a reassuring and informative way.
• •Educate Gently: Briefly explain the benefits of key traditional ingredients where appropriate, sharing the 'why' behind the product's efficacy without overwhelming the reader.
• •Maintain Informative and Educational Content: Continue to provide clear and helpful information about the ingredients and their benefits, solidifying trust and expertise.
• •Showcase Tradition and Heritage: Leverage the brand's long history and Ayurvedic principles to emphasize authenticity and trustworthiness.

Social Perception

A reputable and experienced provider of natural and herbal beauty and wellness products, particularly in India. Seen as reliable, professional, and trustworthy, with a strong association with tradition and effective herbal remedies.

Copy Examples

• •Experience the time-tested power of traditional herbal care with Anoos.
• •Our authentic and natural solutions bring you the best of herbal and Ayurvedic practices for radiant health and beauty.
• •Since 1982, Anoos has been committed to providing gentle, effective, and chemical-free alternatives for your skin and hair.
• •Embrace nature's power with our herbal formulations, designed to nourish and rejuvenate your skin and hair.
• •Discover the purity of Anoos: Where tradition meets innovation for your well-being.