Brand Tone

Professional & Knowledgeable, Approachable & Friendly, Client-Focused & Supportive, Inspiring & Creative, Trustworthy & Transparent

Brand Values

• •Client-Centricity
• •Functional Beauty
• •Expertise & Quality
• •Integrity & Transparency
• •Empowerment & Education
• •Personalization

Best Practices

• •Always Lead with "Hi, I'm Faye" (or similar personal greeting) in direct communications and "About Me" sections: This maintains the friendly, approachable, and personal connection she has established. It makes the brand feel less like a faceless company and more like a trusted individual expert.
• •Emphasize "Unbiased Advice" and "Client-Focused Solutions": Consistently reiterate the commitment to the client's best interests, free from supplier bias. This reinforces the core values of integrity and client-centricity, building trust. Use phrases like "your vision, your lifestyle," "designs created just for you."
• •Incorporate Educational and Empowering Language: Continue to share knowledge freely, whether through blog posts, social media captions, or email newsletters, mirroring the ethos of the "Love Your Kitchen" podcast. Use language that demystifies the design process and empowers homeowners to make confident decisions (e.g., "understand the essentials," "your guide to," "insider tips").
• •Maintain a Professional yet Encouraging Voice: Balance expert terminology and insightful design advice with warm, encouraging, and supportive language. Avoid overly technical jargon where possible, or explain it clearly. The goal is to be seen as both an authority and an ally. Client testimonials often use words like "professional," "knowledgeable," but also "pleasure to work with."
• •Showcase Results through Storytelling (incorporating client experiences): Continue using client testimonials and case studies, but also weave a narrative into general copy. For example, instead of just saying "I design functional kitchens," try "Imagine a kitchen where every utensil is at your fingertips, and the layout flows seamlessly with your morning routine – that’s the kind of personalized functionality I design." This makes the benefits more tangible and relatable, reflecting the positive social perception.

Social Perception

Highly Regarded Expert, Excellent Communicator & Listener, Creative Problem Solver, Trustworthy Partner, Passionate Designer

Copy Examples

• •Dreaming of a Kitchen That Truly Understands You? Let's Talk. Hi, I'm Faye. I partner with homeowners like you to transform your kitchen or bedroom vision into a beautifully functional reality. With personalized design plans and unbiased advice, we'll create a space that perfectly fits your lifestyle, without the showroom pressure. Let's make your dream home a joy to live in.
• •Your Home, Reimagined. Expert Design, Zero Stress. Feeling overwhelmed by your upcoming renovation? As an independent kitchen and bedroom designer, I focus on bringing clarity and creativity to your project. From initial concepts to finding the right suppliers, I'm here to guide you every step of the way. Discover a design process that's as inspiring as the results.
• •Beyond the Showroom: Designs Tailored to Your Life. Forget cookie-cutter solutions. Faye Newman Design offers a truly personal approach to kitchen and bedroom design. With 8+ years of expertise, I provide unbiased, expert advice to help you create a timeless space that reflects your unique style and daily needs. Let's craft a design you'll love for years to come.
• •Unlock Your Home's Potential with a Design That Works for You. Ready for a kitchen or bedroom that’s both stunning and smart? I specialize in creating personalized, functional layouts that enhance your home and simplify your life. Tune into the 'Love Your Kitchen' podcast for tips, or book a discovery call to start your journey to a beautifully designed space.
• •Designing Your Dream, Together. Professional Guidance, Personal Touch. From first sketch to final flourish, Faye Newman Design is dedicated to making your kitchen or bedroom renovation a seamless and exciting experience. I listen, I create, and I support you in making informed decisions. Let's build a space that not only looks incredible but feels perfectly *you*.