Brand Tone

Sensual, Empowering, Feminine, Elegant, Friendly, Approachable, Reassuring, and Trustworthy

Brand Values

• •Self-esteem and Confidence
• •Sensuality and Glamour
• •Customer Satisfaction
• •Quality and Style
• •Privacy

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tone words (e.g., empowering, sensual, elegant, friendly), "words we use," "words we avoid," and examples of good and bad copy. This ensures anyone writing for the brand is aligned.
• •Focus on "Her": Always write with the target customer in mind. Address her desires, aspirations, and how the products can make her feel. Use "you" and "your" to make the copy personal and direct.
• •Emphasize Benefits and Feelings, Not Just Features: Instead of just saying "lace trim," describe it as "delicate lace that caresses your skin, making you feel exquisite." Connect product features to the emotional experience.
• •Maintain Consistency Across All Channels: The tone on the website, Instagram, emails, and any other customer touchpoint should be harmonious. A customer should feel they are interacting with the same brand personality everywhere.
• •Review and Refine Regularly: Periodically review your copy and customer feedback. Is the tone resonating? Does it still accurately reflect the brand's values and goals? Adjust as needed to stay relevant and impactful.

Social Perception

The intended perception is that of a brand that provides beautiful, confidence-boosting lingerie and cares about its customers. The focus on "comfort, sensuality, and self-esteem" in the Instagram bio indicates a desire to be seen as more than just a lingerie retailer, but as a brand that contributes positively to a woman's self-image.

Copy Examples

• •Instagram Post (New Collection): "Unveil your inner radiance. ✨ Our new collection is here to celebrate every curve, every essence of you. Discover pieces that whisper confidence and shout elegance. #EstiloFernanda #NewCollection #LingerieLove #CelebrateYou #SensualStyle"
• •Product Description (Lace Bodysuit): "Dare to feel divine. This exquisite lace bodysuit is more than lingerie; it's an embrace of your own power and allure. Crafted for moments when you want to feel undeniably glamorous and utterly yourself. Indulge in elegance. #LacePerfection #BodyConfidence #EstiloFernanda"
• •Website Banner (Sale): "Your Daily Dose of Glamour, Now Lovelier. ✨ Treat yourself to the comfort and sensuality you deserve. Selected styles on sale – because every woman deserves to feel fabulous. Shop now! #LingerieSale #FeelFabulous #EstiloFernanda"
• •Email Subject Line (Exclusive Offer): "A Little Secret Just For You, From Estilo Fernanda 💋" (Email body would then detail an exclusive discount or early access, reinforcing the feeling of intimacy and special treatment).
• •Instagram Story (Interactive Poll): "How do you want your Estilo Fernanda to make you feel today? 🔥 Confident & Powerful | ☁️ Soft & Dreamy. Vote and let us inspire your next choice!"