Brand Tone

Friendly, helpful, and community-oriented. Communication is informal and approachable, creating a sense of a personal, small-business relationship with customers. Professional yet warm, emphasizing a "fast and friendly service."

Brand Values

• •Personalization and Customization
• •Customer Service and Flexibility
• •Quality and Reliability
• •Community and Celebration
• •Versatility

Best Practices

• •Lead with Helpfulness: Frame your copy around how you help the customer. Use phrases like "We're here to help," "Let us create," and "Nothing is too much trouble" to reinforce the brand's service-oriented nature.
• •Use Customer Testimonials: Leverage your excellent reviews. Weave quotes or sentiments from reviews directly into your copy (e.g., "Our customers say our quality is 'amazing' for a reason"). This builds immediate trust and credibility.
• •Maintain a Friendly, Approachable Tone: Write as you would speak to a neighbor. Use a warm, welcoming, and informal voice. This reflects the "fast and friendly service" customers rave about.
• •Highlight Versatility: Regularly remind your audience of the wide range of products you offer beyond t-shirts, such as mugs, frames, badges, and memorial items. This expands your potential market for each customer.
• •Emphasize Quality and Care: Use words that convey craftsmanship and attention to detail, such as "made with care," "perfect," and "first-class quality." This justifies your position as a premium local choice.

Social Perception

KC'S TEES is perceived as a trustworthy and high-quality local business. They are seen as the go-to provider for a wide variety of personalized items. The perception is that of a caring, reliable company that delivers excellent products and service, fostering a loyal customer base.

Copy Examples

• •Your Crew, Your Rules, Your Gear. Planning a hen do, stag party, or group holiday? Make it unforgettable with custom tees for the whole squad. From inside jokes to bold designs, we'll print it. Great quality that lasts long after the party's over. Send us a message to get started!
• •Some gifts are more than just an item—they're a memory. We love bringing your photos and ideas to life on our unique keepsakes. Perfect for birthdays, anniversaries, or just because. Tap the link in our bio to create your own special gift. #PersonalisedGifts #MadeWithCare #KCsTees
• •From Your Idea to Your Doorstep. We design and print lovely things for every occasion. Fully personalizable, always high quality. What can we create for you today?
• •Got a new memory to make? We're here to help. Hi [Customer Name], we hope you loved your last order from us! Whether you're planning a new celebration or have a new gift idea in mind, remember that we're always here to create something special with you. Thanks for supporting our small business!
• •Your Local Hub for Custom Creations in Stockport. Why go anywhere else? From teacher gifts to wedding décor, we do it all with a friendly touch and top-tier quality. Our customers say we're brilliant and that nothing is ever too much trouble! Come see what we can make for you.