Brand Tone

Local & Community-Focused, Friendly & Approachable, Experienced & Evolving, Helpful & Customer-Oriented

Brand Values

• •Family Business
• •Local Support & Community Involvement
• •In-House Production & Quality
• •Customer Service
• •Adaptability & Growth

Best Practices

• •Emphasize Local Connection: Continuously highlight your roots in the Davison community and your support for local schools, teams, and events in your website copy, social media, and local advertising.
• •Maintain a Friendly, Familial Voice: Use warm, approachable language. Share stories about the family aspect of the business when appropriate. Phrases like "we're happy to help" or "your local family-run print shop" reinforce this.
• •Showcase Expertise with Humility: Talk about your years of experience (since 1998) and the range of services (screen printing, embroidery, sublimation) confidently, but always with a focus on how this expertise benefits the customer directly. Avoid overly technical jargon unless explaining a specific benefit.
• •Be Responsive and Engaging: Actively monitor and respond to customer inquiries and reviews (as demonstrated with the Rating Captain review) promptly and courteously. This reinforces your commitment to customer service.
• •Highlight In-House Capabilities: Regularly remind customers that your work is done "in-house." This speaks to quality control, flexibility, and supporting a local business. Use phrases like "crafted right here in Davison" or "designed and printed under one roof."

Social Perception

Generally positive, customers appreciating the helpfulness and family-run nature of the business. Strong connection with the local community, particularly schools and teams, suggesting they are seen as a go-to provider for custom apparel in their area. Perceived as a long-standing local business (since 1998). Communication can be an area for improvement.

Copy Examples

• •Headline: Your Team, Your Design, Our Expertise! Body: For over 25 years, K&C's Special T's & Cool Beans Graphics has been Davison's local choice for custom apparel. From school spirit wear to team uniforms and unique graphic tees, we bring your ideas to life, all in-house! Let's create something special together. Call to Action: Get Your Custom Quote Today!
• •Headline: Cool Designs, Warm Service – That's the Family Promise. Body: At K&C's and Cool Beans Graphics, we're more than just a print shop; we're your neighbors. Our family-run business pours care into every screen print, embroidery, and sublimation project. Got a cool idea? Let's make it happen! Call to Action: Visit Our Store or Browse Online!
• •Headline: From Concept to Creation: Graphics That Get You Noticed. Body: Need a fresh logo or eye-catching graphics for your apparel? Cool Beans Graphics, our in-house design gurus, work with you to create designs you'll love, perfectly prepped for K&C's quality printing and embroidery. Call to Action: Start Designing with Christene!
• •Headline: Supporting Our Community, One Custom Shirt at a Time. Body: We're proud to have been outfitting local schools, teams, and businesses since 1998. K&C's Special T's & Cool Beans Graphics is committed to quality, local production, and helping our community shine. Call to Action: Ask About Our Group & School Specials!
• •Headline: Not Just T-Shirts: Unique Gifts & Apparel, Made Here. Body: Looking for that perfect personalized gift or custom gear? Explore our range of embroidered hats, custom drinkware, photo slates, and more. If you can imagine it, K&C's & Cool Beans Graphics can likely create it! Call to Action: Shop Unique Finds Now!