Brand Tone

Authentic & Passionate, Quirky & Unique, Community-Focused & Welcoming, Dedicated to Quality

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Individuality
• •Community Connection
• •Passion for Coffee
• •Simplicity & Enjoyment

Best Practices

• •Embrace the Quirk: Don't shy away from the unique aspects of K COFFEE. Incorporate the gas station heritage and goldfish theme naturally into your messaging. It’s a key differentiator.
• •Highlight the Craft: Consistently mention the "home-roasted," "Mori Roastery," and "carefully prepared" aspects. Emphasize the owner's passion and dedication to quality.
• •Use Warm and Inviting Language: Reflect the welcoming, community feel. Words like "friendly," "gem," "haven," and "discover" can contribute to this.
• •Be Authentic and Genuine: Avoid overly corporate or generic coffee speak. Let the passion for coffee and the unique story of K COFFEE shine through in a sincere way.
• •Visual Storytelling Consistency: Ensure that the playful yet quality-focused tone is reflected in the imagery used alongside the copy. Photos of the unique location, the roasting process, and happy customers can reinforce the brand message.

Social Perception

Positively Perceived for Uniqueness, Respected for Coffee Quality, Seen as a Local Gem, Instagrammable/Photogenic

Copy Examples

• •Headline: Fuel Your Day, Uniquely. Body: From a repurposed gas station in Nara, K COFFEE serves up more than just premium, home-roasted coffee. We're pouring passion, quirkiness, and a splash of goldfish charm into every cup. Swing by and see what's brewing! Call to Action: Find Your Grind: [Link to kcoffee.jp]
• •Headline: Not Your Average Pit Stop. Body: K COFFEE: Where the only thing more distinctive than our goldfish phone booth is the carefully crafted flavor of our Mori Roastery beans. Experience coffee with character. Call to Action: Discover Nara's Coffee Gem: [Link to Instagram]
• •Headline: Roasted with Heart, Served with a Smile. Body: At K COFFEE, we believe in the simple joy of a perfect cup. Our owner, Kazuya Mori, pours his dedication into every roast, aiming for that gentle sweetness that makes your day a little brighter. Call to Action: Taste the Passion: [Link to kcoffee.jp/our-beans]
• •Headline: Get Hooked on Great Coffee. Body: Swim against the current of boring coffee. K COFFEE in Yamatokoriyama offers a unique vibe and seriously delicious, locally roasted brews. Come for the coffee, stay for the goldfish! Call to Action: Visit Us: [Address/Map Link]
• •Headline: More Than Just Beans. It's a Brew-tiful Experience. Body: Step into K COFFEE and discover a world where passion for roasting meets quirky charm. We're proud to be Nara's unique coffee haven, serving up delightful brews in a spot you won't forget. Call to Action: Explore K COFFEE: [Link to Facebook]