Brand Tone

Aspirational and Confident, Caring and Nurturing, Proudly Nigerian/African, Inspirational and Empowering, Quality-Conscious and Trustworthy

Brand Values

• •Quality
• •Happiness
• •Integrity
• •Service
• •Innovation
• •Excellence
• •Family
• •Resilience and Hard Work
• •Community and Social Responsibility

Best Practices

• •Copy should resonate with parental values (quality, durability, child's happiness, confidence) while capturing the joyful, vibrant essence of childhood.
• •Instead of "We value quality," say "Experience the lasting comfort of our carefully selected fabrics."
• •Tell Your Story (and Your Founder's Story): The inspiring journey of Adenike Ogunlesi and the brand's origins are powerful assets.
• •Optimize posts based on target audience behaviors and maintaining brand voice.
• •Shape the brand's visual identity consistently.

Social Perception

Leading and premium Nigerian children's clothing brand, recognized for its high-quality, stylish, durable, and colorful clothing. The founder, Adenike Ogunlesi, is highly respected as an inspiring entrepreneur and a trailblazer in the African fashion industry. The brand is indigenous ('Proudly Nigerian') and contributes to the local economy. Customers trust the brand for providing value and solutions where there was previously a gap in the market. The brand is seen as aspirational for parents and innovative in their marketing and customer engagement.

Copy Examples

• •Dress them in confidence, dress them in Ruff 'n' Tumble.
• •Empowering the next generation, one stylish outfit at a time.
• •It all started with a mother's desire for quality clothes for her children.
• •Because your peace of mind and their happiness are what matter most.
• •Explore the latest collection and let the adventures begin in Ruff 'n' Tumble!