Brand Tone

Trendy and Fashion-Forward, Empowering and Confident, Approachable and Family-Oriented, Playful and Engaging

Brand Values

• •Individuality and Self-Expression
• •Affordability and Accessibility
• •Quality
• •Customer Connection and Community
• •Authenticity and Resilience

Best Practices

• •Embrace 'Unapologetically Unique': Always highlight individuality and self-expression. Use confident, bold, and slightly edgy language when describing the jewelry's style.
• •Keep it Approachable and Relatable: Even when showcasing glam, maintain a friendly, down-to-earth voice that reflects the family-owned aspect. Share stories and connect on a personal level.
• •Highlight Quality and Value: Clearly communicate the use of quality materials (stainless steel, sterling silver, hypoallergenic) and the affordability of the pieces. Mention features like 'waterproof' and 'tarnish-resistant' to reinforce value.
• •Stay Trendy and Current: Use contemporary language and relevant hashtags. Keep an eye on fashion trends and incorporate them into product descriptions and social media posts.
• •Foster Community and Empowerment: Use inclusive language. Encourage customers to share their style ('KC Baddies'). Frame jewelry not just as an accessory but as a tool for confidence and empowerment.

Social Perception

While KC Chic Designs has a strong following and many positive interactions, there are documented instances of customer service issues and dissatisfaction with order fulfillment that impact its overall perception.

Copy Examples

• •Dare to be you. Our latest collection is all about unique pieces that tell *your* story. Shine on. #KCChicDesigns #BeUnique
• •Unlock your inner fierceness. Affordable glam that’s as bold and unapologetic as you are. Shop the look. #KCJewelry #EmpoweredStyle
• •From our family to yours – stunning, handcrafted jewelry made with love (and high-quality, tarnish-free shine!). Find your new favorite. ✨ #FamilyOwned #QualityJewelry
• •Trend alert! 🔥 Get ready to turn heads with our newest drops. Waterproof, worry-free, and wonderfully chic. What are you waiting for? #TrendyJewelry #KCChic
• •Life’s too short for boring jewelry. Express yourself with pieces that pop, without breaking the bank. P.S. We love seeing your style – tag us! #StyleSensation #AffordableLuxury