Brand Tone

professional, authoritative, and performance-oriented, aspirational and empowering, engaging and accessible

Brand Values

• •Innovation and Technology
• •Performance and Quality
• •Player-Centricity (All Levels)
• •Expertise and Education
• •Trust and Reliability

Best Practices

• •Emphasize "Player Driven. Tour Proven.": This tagline encapsulates the core of the brand – high-performance products validated at the highest level but designed with every player's improvement in mind. Use it consistently.
• •Highlight Technical Expertise and Innovation: Regularly mention the advanced technology, the role of Kim Braly, and the R&D that goes into each shaft. Use terms like "advanced technology," "precision engineered," "maximum energy transfer."
• •Maintain a Confident and Authoritative Voice: Position KBS as a leader and expert in shaft technology. The copy should sound knowledgeable and assured, reflecting the quality and performance of the products.
• •Balance Exclusivity with Inclusivity: While showcasing Tour success is key, also reinforce that KBS shafts are for "every golfer" seeking to improve. Use aspirational language that empowers rather than intimidates.
• •Focus on Tangible Benefits: Connect features (e.g., "stiffer tip section," "lighter weight") to clear golfer benefits (e.g., "lower ball flight," "increased swing speed," "enhanced feel," "tighter dispersion"). Speak to the results golfers can expect.

Social Perception

Positive Reputation for Performance, Trusted by Professionals and Serious Amateurs, Premium Product, Known for Feel, Wide Range of Options, Good Customer Interaction, Graphite Innovation, Fitting Importance

Copy Examples

• •Headline: Elevate Your Game. Experience Tour-Proven Precision. Body: At KBS, we don't just make golf shafts; we engineer pathways to your best performance. Designed by Kim Braly and trusted by champions worldwide, our shafts deliver unparalleled feel and control. It's time to feel the difference innovation makes. Find your perfect KBS shaft today. Player Driven. Tour Proven.
• •Headline: Unleash Your Potential. A KBS Shaft for Every Golfer. Body: Whether you're a seasoned pro or dedicated amateur, the right shaft is critical. KBS offers the industry's most advanced technology, ensuring every swing maximizes your power and accuracy. Because we believe every golfer deserves to play with confidence. Explore the KBS lineup.
• •Headline: The Science of Feel. The Art of Performance. That's KBS. Body: Feel the revolutionary design in every shot. KBS shafts are meticulously crafted for optimal energy transfer, responsive feedback, and the signature smooth feel that has made us a leader on Tour. Step up to the tee with the confidence that comes from superior engineering.
• •Headline: Stop Adapting to Your Shafts. Start Commanding Your Game. Body: With a comprehensive range of steel and graphite options, KBS empowers you to achieve your desired ball flight and maximize consistency. Get fitted for the shaft built for your swing and unlock a new level of play. Player Driven. Tour Proven.
• •Headline: Join the Ranks of Champions. Trust KBS. Body: The numbers speak for themselves: more than 40 global Tour wins and the choice of nearly half the LPGA. When performance is paramount, the world's best choose KBS. Discover the shaft that will redefine your expectations.