Brand Tone

Helpful, Informative, Expert, Trustworthy, Direct, Product-Focused, Enthusiastic, Encouraging

Brand Values

• •Quality and Expertise
• •Support and Education
• •Passion for Ceramics
• •Customer Focus/Service
• •Comprehensive Offering

Best Practices

• •Always Prioritize Clarity and Helpfulness: Ensure your copy is easy to understand, answers potential customer questions, and guides them. Use clear, straightforward language, especially when describing technical products.
• •Showcase Expertise Subtly: Weave in tips, highlight quality aspects, and explain the benefits of products without being overly boastful. Let the knowledge shared speak for itself.
• •Inject Enthusiasm Authentically: Share a genuine passion for ceramics. Use encouraging words and focus on the creative possibilities your products enable. For instance, instead of just "Buy this glaze," try "Imagine the stunning effects you can achieve with this unique glaze."
• •Maintain a Consistent Voice Across All Platforms: Whether it's website copy, product descriptions, blog posts, or any (future) social media, the tone should feel like it's coming from the same knowledgeable and supportive source.
• •Speak to Your Audience's Aspirations: Understand that customers are not just buying supplies; they are buying the potential to create. Frame your copy to resonate with their artistic goals and the joy of making. For example, highlight how a product can help them achieve a specific result or improve their craft.

Social Perception

A specialized supplier of pottery and ceramics materials, catering to both hobbyists and potentially more experienced ceramicists, with a helpful and knowledgeable stance. Also an educational resource, due to the website's offering of courses.

Copy Examples

• •Headline for a new glaze collection: "Unlock a Spectrum of Creativity: Discover Our New [Brand] Glazes – Vibrant, Reliable, and Ready for Your Imagination."
• •Social Media Post (if they had one) about a clay type: "Searching for the perfect foundation for your next masterpiece? Our [Clay Type] offers exceptional plasticity and a beautiful finish. Ideal for [mention specific techniques or projects]. Our experts are always here to help you choose! #PotteryLove #CeramicArt #Clay"
• •Email Subject Line for a kiln promotion: "Fire Up Your Passion: Expert Advice & Great Deals on Kilns!"
• •Website Banner for courses: "From Beginner to Artisan: Shape Your Skills with Our Expert-Led Pottery Courses. Enrol Today!"
• •Product Description Snippet for tools: "Craft every detail with precision. Our [Tool Name] is designed for comfort and durability, helping you bring your unique ceramic visions to life. Quality you can feel, results you'll love."