Brand Tone

Enthusiastic, Friendly, and Passionate

Brand Values

• •Authenticity
• •Passion for Korean Culture
• •Convenience & Accessibility
• •Quality
• •Community
• •Joy & Deliciousness

Best Practices

• •Always Lead with Passion & Enthusiasm
• •Embrace Friendliness and Inclusivity
• •Highlight Authenticity Naturally
• •Prioritize Clarity and Simplicity (Especially for Recipes/Instructions)
• •Foster Community Through Interaction

Social Perception

Positive, Trusted, Engaging & Approachable, Educational, Fun, A Gateway to Korean Food

Copy Examples

• •Instagram Post (Image: Vibrant Bibimbap Kit): Headline: Taste the Soul of Korea! ✨ Body: Craving authentic Korean flavors but short on time? Our Bibimbap Meal Kit brings the bustling markets of Seoul right to your kitchen! 🍚🌶️ Packed with fresh, high-quality ingredients and our signature Gochujang, it’s never been easier to create a delicious, restaurant-quality meal at home. What’s your favorite Bibimbap topping? Let us know below! 👇 #KoreaBibim #Bibimbap #KoreanFood #EasyMeals #AuthenticKorean #FoodieFun
• •Facebook Ad (Carousel: Different Meal Kits & Snacks): Headline: Your Korean Culinary Adventure Starts Here! 🇰🇷 Body: From savory Bibimbap kits to your favorite K-snacks and essential pantry staples, K-Bibim has everything you need to explore the delicious world of Korean cuisine. Authentic taste, delivered to your door. Tap to shop now and bring Korea home! Call to Action: Shop Now
• •TikTok Video Caption (Video: Quick, fun assembly of a meal kit): Text Overlay: POV: You craving K-Food & K-Bibim DELIVERS 🚚💨 Caption: Dinner = SORTED! 🙌 Our [Meal Kit Name] is so easy, you’ll be saying "Mashisoyo!" (Delicious!) in minutes! 😉 Link in bio to grab yours! #KoreanFood #MealKit #EasyRecipe #TikTokFood #KCulture #KoreaBibim #QuickDinner
• •Email Newsletter Snippet (Subject: Unlock the Secrets of Kimchi Jjigae!): Body: Hey K-Food Lover! 👋 Ready to warm up with a Korean classic? Our latest blog post breaks down how to make the PERFECT Kimchi Jjigae using authentic ingredients from our shop. Plus, discover the story behind this beloved stew! We believe food is culture, and we’re thrilled to share it with you. Click here for the recipe & a special treat!
• •Website Banner (Homepage): Headline: Authentic Korean Flavors, Effortlessly Yours. Sub-headline: Discover delicious meal kits, essential ingredients, and the true taste of Korea. Let's cook something amazing together!