Brand Tone

Practical & Informative, Quality-Conscious & Reliable, Customer-Oriented & Friendly, Passionate & Artisanal (for LXRYWOOD), Modern & Design-Aware (for LXRYWOOD), Approachable & Regional

Brand Values

• •Quality
• •Sustainability
• •Customer Satisfaction & Reliability
• •Craftsmanship & Passion for Wood (especially LXRYWOOD)
• •Regional Connection
• •Innovation

Best Practices

• •Emphasize Quality and Origin: Consistently mention the high quality of the wood (e.g., "chamber-dried," "solid wood," "premium") and its sustainable sourcing in product descriptions, social media posts, and advertisements.
• •Balance Practicality with Passion: For KB Holzhandel's core products, maintain a practical, informative tone. For LXRYWOOD and unique items, infuse more passion, talk about the beauty of wood, and the craftsmanship involved.
• •Be Customer-Centric and Approachable: Use clear, straightforward language. Address customer needs and concerns directly (e.g., efficient heating, easy ordering, aesthetic improvement). Maintain a friendly and helpful tone in all communications, including responses to reviews and inquiries.
• •Showcase Expertise: Share knowledge through blog posts, tips on social media (like wood storage or product care), and detailed product information to reinforce the brand's authority and build trust.
• •Visual and Verbal Alignment: Ensure that the visuals used (high-quality images of wood, cozy home settings, stylish interiors) complement the brand's verbal tone. For instance, LXRYWOOD's premium and aesthetic claims should be backed by sophisticated imagery.

Social Perception

Positive for Product Quality, Reliable Service (mostly), Trustworthy, Premium (LXRYWOOD), Knowledgeable

Copy Examples

• •Headline: Warm Your Home, Responsibly. Our Quality Firewood. Body: Experience the difference with KB Holzhandel. Our chamber-dried firewood, sourced from sustainable forests, offers superior heating and a cleaner burn. Order today for reliable warmth all season long. Quality you can feel, naturally.
• •Headline: More Than Just Wood. It's a Piece of Nature for Your Home. Body: At KB Holzhandel, we believe in the timeless beauty and warmth of wood. From efficient heating solutions to unique tree slice tabletops, bring the best of nature into your living space. Sustainably sourced, expertly prepared.
• •Headline (for LXRYWOOD): Elevate Your Space with the Sound of Silence & Style. Body: Discover LXRYWOOD acoustic panels. Crafted from the finest solid wood, our panels not only enhance your room's acoustics but also add a touch of natural elegance. Designed by artisans, loved by homeowners. Experience tranquility, beautifully.
• •Headline: KB Holzhandel Heilbronn: Your Local Partner for Premium Wood. Body: Serving the Heilbronn region with top-quality firewood, pellets, and briquettes. We're Marcel and Holger, and we're passionate about providing sustainable, high-performance wood products with reliable, friendly service. Order online with ease!
• •Headline: The KB Holzhandel Promise: Quality Wood, Sustainable Future. Body: We're committed to providing not only the best firewood and wood products but also to protecting our environment. Our wood comes from sustainable forestry, ensuring you make a choice that’s good for your home and the planet.