Brand Tone

Professional and Trustworthy, Elegant and Aspirational, Approachable and Educational

Brand Values

• •Quality and Authenticity
• •Trust and Integrity
• •Craftsmanship and Expertise
• •Modern Accessibility

Best Practices

• •Always start product descriptions and key communications by emphasizing the material ("Solid 14k Gold," "Authentic 18k Gold"). This reinforces your core value of quality and trust.
• •Use clean, elegant language, but avoid overly complex or exclusive jargon. The goal is to make fine jewelry feel aspirational yet attainable for your target audience.
• •For newer concepts like permanent jewelry, create content that explains the "what, why, and how." This positions you as a trustworthy expert and builds consumer confidence.
• •Subtly weave your heritage as a family business from the LA Jewelry District into your messaging. This adds a layer of authenticity and trust that larger corporations cannot replicate.
• •Ensure the professional, clean, and minimalist aesthetic of your photography is matched by copy that is clear, concise, and polished. Every post and description should feel like it comes from the same trusted source.

Social Perception

Positive Customer Feedback, Seen as a Reputable Supplier, Limited Mainstream Awareness

Copy Examples

• •Effortless elegance, designed to last a lifetime. Our solid 14k gold chains are the perfect whisper of luxury for your everyday. Link in bio to find your forever piece. #KBNeverFades #SolidGold #EverydayLuxury
• •Turn your passion for jewelry into a profession. Our all-inclusive Permanent Jewelry Training gives you the skills and supplies to launch your own business. Learn from the trusted experts in the LA Jewelry District. Enroll today. #PermanentJewelryTraining #JewelryBusiness #BeYourOwnBoss
• •Real Gold, Real Value. No plating, no filling. Just pure, 14k solid gold jewelry crafted with integrity, direct from our family to yours. Experience the KB Gold difference. #FineJewelry #InvestmentPiece
• •Subject: The Charm You've Been Searching For Add a personal touch to your collection. Our new solid gold charms are here, featuring timeless designs ready to tell your story. Perfect for bracelets, necklaces, and anklets. Explore the collection and find your new favorite. #GoldCharms #PersonalizedJewelry
• •(Video showing a permanent bracelet being applied) Sound On: *satisfying zapping sound* Text: Locked in for summer. ✨ We have a few spots left for our Permanent Jewelry experience this weekend! DM us to book your appointment. #PermanentJewelry #LosAngeles #ThingsToDoInLA