Brand Tone

Friendly and Approachable, Informative and Educational, Enthusiastic and Passionate, Youthful and Trendy, Aspirational yet Attainable

Brand Values

• •Authenticity
• •Accessibility
• •Quality and Innovation
• •Customer-Centricity (Guidance and Advice)
• •Results-Oriented
• •Self-Care and Well-being

Best Practices

• •Always Use "Tu": Maintain the informal, friendly "you" (tu) across all French communications to foster a personal connection.
• •Embrace Emojis & Enthusiasm: Incorporate relevant emojis (✨💖🌿💧) and an enthusiastic, positive tone, especially on social media, to reflect passion for K-Beauty.
• •Educate and Empower: Frame copy not just around products, but around educating the customer (e.g., explaining ingredients, K-Beauty steps, skin benefits), empowering them to make informed choices.
• •Keep it Aspirational but Relatable: While showcasing ideal skin ("glass skin," "flawless"), ensure the language remains accessible and encouraging, making these goals feel achievable for the average customer.
• •Highlight Authenticity & French Accessibility: Consistently reinforce that the products are genuine K-Beauty items and that the brand is the go-to destination for them *in France*, emphasizing quick local delivery and expertise.

Social Perception

Positive (based on owned channels), K-Beauty Authority (aspired), Community-Oriented, Trendy and Desirable

Copy Examples

• •✨ Hello Glow! ✨ Say hello to your new skin obsession! 👋 Our latest K-Beauty arrival is here to transform your routine and give you that dreamy, radiant complexion you've always wanted. Swipe to see the magic & discover why [Product Name] is a game-changer! 😉 Got questions? Drop them below, annyeong! #SkinBabesFrance #KBeautySecret #NewArrival
• •Curious about Korean skincare but don't know where to start? 💖 At Skin Babes Cosmetics, we make K-Beauty simple and accessible for you! Explore our curated selection of authentic goodies and let us guide you to your best skin ever. Visit skinbabescosmetics.fr – your K-Beauty journey in France begins here! #KBeautyFrance #SkincareRoutine #HealthySkin
• •🤫 K-Beauty Hack Alert! ✨ Want glass skin? Never skip this crucial step! 😉 Double cleansing is KEY! Oil cleanser first, then water-based. Your pores will thank you! What are your fave K-Beauty tips? 👇 #SkinBabesTips #KoreanSkincare #GlassSkinGoals #PeauParfaite
• •✨ Unlock Your Radiance, Babe! K-Beauty Faves Inside + A Little Treat For You 🤫 (Body Snippet): Hey [Customer Name], ready to dive into the world of glowing skin? At Skin Babes Cosmetics, we're passionate about bringing you the best of Korean beauty, straight from Seoul to your doorstep in France! Discover our top picks for [Specific Skin Concern/Season]...
• •Meet Your Skin's Best Friend! ✨ Discover the [Bestselling Product Name] – Loved by our Skin Babes community for its [Key Benefit 1] & [Key Benefit 2]. Get ready for that K-Beauty glow! Shop now and see the difference.