Brand Tone

Professional, Knowledgeable, and Collaborative

Brand Values

• •Quality
• •Service & Expertise
• •Partnership
• •Reliability

Best Practices

• •Always Spotlight the Partner: When showcasing a finished project, make the trade professional the hero. Tag their business and praise their work. This reinforces the collaborative value and encourages partners to share the content.
• •Balance Professionalism with Passion: While the tone is professional, the content should convey a genuine passion for quality design and craftsmanship. Use descriptive words like "stunning," "flawless," and "meticulous" when describing finished projects.
• •Speak the Language of the Trade: Use industry-specific terms (e.g., "shaker doors," "J-pull," "carcass") correctly and confidently. This builds credibility and shows you understand the client's needs and world.
• •Focus on Solutions, Not Just Products: Frame your copy around how your products and services solve problems for your clients. Instead of "We sell handles," use "Find the perfect finishing touch with our extensive range of in-stock handles." This emphasizes service and solutions.
• •Maintain a Helpful, Authoritative Voice: In all communications, from social media captions to website copy, write with the confidence of an expert. Offer tips, insights, and advice freely to position the brand as a valuable resource, not just a retailer.

Social Perception

a trusted, high-quality, local specialist

Copy Examples

• •Quality That Builds Your Reputation. You don't compromise on craftsmanship, and neither do we. Our [Product Line Name] doors are in stock and ready for your next project. Built to last, designed to impress. Visit the trade counter today. #KBBTrade #KitchenSupplier #QualityComponents
• •From Vision to Reality. A stunning transformation using our 'Indigo Blue' shaker doors. We're proud to supply the best to the best. Fantastic work by our trade partner [Tag Partner] on this kitchen installation. #KitchenDesign #IndigoKitchen #ProudSupplier
• •The Professional's Choice for Kitchen & Bedroom Supplies. Your projects demand quality and reliability. With an extensive range of in-stock components and expert support, we are your trusted partner from start to finish.
• •The 3 Things to Look for in a Quality Cabinet Door. Not all doors are created equal. As your supply partner, we want to ensure you're fitting the best. Our latest guide breaks down what separates a good door from a great one. [Link to Blog/Video] #TradeTips #KitchenExpert #KBBSupply
• •"The team at KBB are second to none." We love hearing from our trade partners! For over [X] years, professionals have trusted us for top-quality materials and expert advice that helps their businesses thrive. Partner with us on your next job.