Brand Tone

Personal, empowering, and appreciative. The communication is warm, genuine, and heartfelt, fostering a direct connection with the audience, rooted in family and passion.

Brand Values

• •Family and Passion
• •Empowerment
• •Quality and Care
• •Community

Best Practices

• •Lead with the 'Why': Always circle back to the core story. Whether in an ad or a social media post, infuse the narrative of family, passion, and empowerment that the brand was built on.
• •Use Inclusive and Appreciative Language: Continue using terms like "love," "family," and "our journey" to make customers feel like part of the brand's community. Directly thank customers and collaborators in public-facing posts.
• •Showcase Real People: Prioritize user-generated content, authentic reviews, and diverse models. This aligns with the brand's community-focused and empowering values, showing the products are for everyone.
• •Maintain a Personal Voice: Write copy as if it's coming from Veronica herself. A conversational, warm, and slightly informal tone will resonate more than corporate-speak and maintain the "small business" feel that customers appreciate.
• •Emphasize Quality and Efficacy: While the brand story is key, the copy must also clearly communicate product benefits like "full coverage," "long-lasting," and "high-quality," as these are major reasons for positive customer perception.

Social Perception

Highly positive. Perceived as a trustworthy, "outstanding small business" with overwhelmingly favorable reviews highlighting product quality, beautiful colors, and long-lasting wear. Influencer collaborations and the "Latina Owned" identity further enhance its positive image and community resonance.

Copy Examples

• •Crafted with love, inspired by family. Introducing our 'Legacy' Palette. 18 shades designed to empower your unique story. From our family to yours, we can't wait to see the looks you create. ✨ #KBBeauty #EmpowerInColor #LegacyPalette
• •Flawless, all-day wear is a dream come true. Our Full Coverage Matte Foundation is waterproof, oil-free, and made to make you feel as amazing as you look. Join the KB Beauty family and discover the power of a perfect base. Shop now for 15% off your first order! #KBBeautyCosmetics #FoundationGoals
• •That KB Beauty feeling! ✨ Our products are made to uplift and empower. Thanks for sharing your look, @[username]! Want to be featured? Tag us! #KBBeauty #CustomerLove #MakeupTransformation
• •Hi love, We believe everyone deserves to feel beautiful and empowered. As a thank you for being part of our journey, we're giving you early access to our Family & Friends sale. Enjoy 20% off our hand-picked collections, crafted with the same love we put into our own makeup routines. Thank you for being here! With love, Veronica, Kaylani, and Briella.
• •More Than Makeup. A Dream Realized. At KB Beauty, we believe in the power of makeup to transform, uplift, and empower. Every product is a piece of our passion, from our family to you. #KBBeautyStory