Tono de Marca

friendly, youthful, and aspirational

Valores de Marca

• •Affordability
• •Handmade Quality
• •Style & Trend-Consciousness
• •Community

Mejores Prácticas

• •Stay Personal and Conversational: Use "I" and "you" to maintain a direct, one-on-one connection with the audience. Ask questions in captions to encourage engagement.
• •Embrace Emojis and Youthful Language: Continue using relevant emojis (✨, 💖, ⭐️) and casual slang where appropriate to resonate with the target demographic.
• •Highlight Core Values in Copy: Regularly mention "handmade," "affordable," and "gold-plated" in product descriptions and posts to reinforce brand values.
• •Show, Don't Just Tell: Let the creator's personality shine through in videos. Continue the "Jewelry of the Day" format and behind-the-scenes content to build authenticity.
• •Maintain Visual Consistency: Ensure that the friendly and aspirational tone of the copy is matched by bright, stylish, and relatable imagery and video content across all platforms.

Percepción Social

that of a small, creator-driven business offering cute and accessible jewelry. The content, especially on TikTok, positions the brand as personal and authentic. Customers likely perceive it as a source for unique, handmade items that align with current fashion trends at a budget-friendly price point.

Ejemplos de Copy

• •Your summer jewelry refresh is here! ✨ Our new handmade gold-plated pieces just dropped. Perfect for stacking, shining, and soaking up the sun. Which one are you adding to your collection? ↓
• •Jewelry of the day check! Rocking our new Grateful Ring (my current fave!), the Mother of Pearl Cross bracelet, and the classic Dainty Snake Chain. Handmade, affordable, and perfect for every day. Link in bio to shop the look! #jotd #handmadejewelry #goldplatedjewelry
• •Affordable 18k gold plated rings you won't want to take off. Handmade in Florida with love. Discover your new favorite everyday accessory. Tap to shop our under $20 collection.
• •Help us decide! We're creating a new charm necklace. Which vibe are you feeling more? [Poll: Celestial Dreams 🌙 vs. Ocean Love 🌊]
• •Stack 'em up! ✨ Our bestselling Gold Ball Bracelets are now on sale. Starting at just $9. The perfect time to build your dream stack. Limited time only!