Brand Tone

Authentic & Story-Driven, Empathetic & Empowering, Artistic & Appreciative of Craftsmanship, Vibrant & Inspired by Nature/Culture, Ethical & Principled

Brand Values

• •Empowerment
• •Handmade Craftsmanship
• •Fair Trade
• •Community
• •Sustainability
• •Heritage & Authenticity

Best Practices

• •Always Circle Back to the "Why": Remind the audience of the mission – empowering women, Fair Trade, and celebrating craftsmanship. This reinforces the brand's soul.
• •Spotlight the Artisans: Share individual stories (with permission) or highlight the collective skill and dedication of the women. This humanizes the brand and makes the impact tangible.
• •Use Sensory and Evocative Language: Describe the colors, textures, and the feeling of the beads. Connect them to the inspiration – Kenyan nature and culture.
• •Maintain Authenticity and Transparency: Be genuine in your storytelling. Avoid overly corporate or generic language. Clearly communicate your Fair Trade practices.
• •Emphasize "Handmade" and "Unique": Consistently highlight that each piece is crafted by hand, making it one-of-a-kind. This speaks to the value and artistry of the products.

Social Perception

Positive & Admirable, Ethical Choice, Unique & Artistic, Souvenir with Meaning, Empowering Women

Copy Examples

• •Headline: Wear a Story. Empower a Woman. Body: Each Kazuri bead is hand-shaped and painted by a woman in Kenya, carrying her story, skill, and hope. More than jewelry, it's a piece of her journey, and your support makes all the difference. Discover the beauty of empowerment.
• •Headline: From Kenyan Earth, To Your Heart. Body: Crafted with clay from the slopes of Mt. Kenya, every Kazuri piece is a vibrant celebration of African artistry and the resilient spirit of its makers. Feel the warmth of handmade.
• •Headline: Small Bead, Beautiful Impact. Body: "Kazuri" means "small and beautiful." Our Fair Trade jewelry is a testament to how small, beautiful actions – like choosing ethically made – can create ripples of positive change for our talented artisans and their families.
• •Headline: The Art of Slow Fashion, Made by Hand, With Soul. Body: In a world of fast fashion, Kazuri stands for timeless, handcrafted jewelry. Each bead is a pause, a moment of human connection, a commitment to sustainable style that honors both people and planet.
• •Headline: Colors of Kenya, Crafted with Pride. Body: Inspired by the rich hues of the African landscape and the vibrant culture of Kenya, our artisans pour their creativity into every unique bead. Adorn yourself with jewelry that tells a tale of tradition and resilience.