Tono de Marca

Elegant & Aspirational, Expert & Craft-Oriented, Personal & Authentic

Valores de Marca

• •Craftsmanship
• •Heritage
• •Modern Design
• •Uniqueness & Customization
• •Quality

Mejores Prácticas

• •Lead with Storytelling: Consistently weave the "fairy tale" narrative and Ukrainian heritage into your copy. This differentiates the brand from generic lighting stores. Use phrases like "Your design fairy tale," "A story in every light," and "Crafted from tradition."
• •Emphasize "Handcrafted" and "Custom-Made": These are your key differentiators. Every piece of copy, from product titles to ads, should highlight the bespoke and artisanal nature of the products, justifying the premium positioning.
• •Use an Elegant and Evocative Vocabulary: Employ words that convey sophistication, quality, and artistry. Examples include "meticulous," "artisanal," "bespoke," "sculptural," "timeless," and "illuminated."
• •Maintain a Clean and Minimalist Tone: Just as the product design is clean and modern, the copy should be clear, concise, and uncluttered. Avoid overly complex jargon and let the elegance of the concept speak for itself.
• •Focus on the Transformation, Not Just the Product: Write copy that speaks to the benefit of the light. Instead of just describing materials, describe how it "transforms a room," "creates an atmosphere," or "becomes the heart of your home." This connects the product to the customer's aspirations.

Percepción Social

Due to the lack of public reviews or social media engagement, the social perception of KAZKA lighting is largely undefined and neutral, formed on a case-by-case basis by direct customer interaction with their website.

Ejemplos de Copy

• •Where Heritage is Illuminated. Discover European handcrafted lighting, a fairy tale for the modern home.
• •More than a light, it's a centerpiece. Each pendant is meticulously handcrafted by our family of artisans, blending timeless technique with a clean, contemporary form. Customize your design and bring your own story to light.
• •KAZKA means 'fairy tale.' For us, it’s a story that began in Ukraine, built on generations of craftsmanship. Today, we translate that heritage into every custom light we create, made for a home as unique as you are.
• •Design that glows. Our custom-made fixtures are where traditional European artistry meets minimalist design. Let us help you craft the perfect atmosphere. #KazkaLighting #HandcraftedModern #CustomLighting #InteriorDesign
• •Illuminate Your World with Custom-Made Artistry | The KAZKA Collection