Brand Tone

Aspirational yet accessible, professional, clean, and results-oriented, while maintaining a friendly and relatable feel.

Brand Values

• •Efficacy and Results
• •Simplicity and Convenience
• •Self-Care and affordable Luxury
• •Quality Ingredients
• •Community and Social Proof

Best Practices

• •Lead with the benefit, focusing on the end result for the customer.
• •Use second-person pronouns ("you" and "your") to directly address the customer and personalize the message.
• •Integrate keywords and phrases from customer reviews (e.g., "cooling," "refreshing," "quick fix") to resonate authentically.
• •Balance aspirational imagery and results with relatable problem-solution scenarios (e.g., tired eyes).
• •Regularly incorporate social proof, such as customer testimonials and user-generated content, into marketing copy.

Social Perception

kaz beauty is perceived as a trustworthy and effective single-product brand, offering a reliable solution for under-eye concerns. Its positive image is built on authentic customer reviews and visible results, establishing it as a specialist in its niche.

Copy Examples

• •The 20-minute fix for tired eyes. Our Hyaluron Eye Pads deliver visible hydration, reduce puffiness, and brighten your look. Swipe left to see the difference. #kazbeauty #refreshedeyes
• •Your moment of calm. Turn any morning into a spa moment. Infused with hyaluronic acid and aloe vera, our eye pads are the ultimate refresh button for your skin.
• •Late nights and early mornings showing under your eyes? Reclaim your radiance. kaz beauty Hyaluron Eye Pads instantly cool, depuff, and hydrate for a well-rested look, even when you aren't.
• •Big event coming up? Don't let tired eyes give you away. Stock up on our best-selling Hyaluron Eye Pads and ensure you look bright, refreshed, and ready for anything. The secret weapon for every special occasion.
• •How our morning started. How about you? POLL: [Need these ASAP] vs. [Already a fan!]