Tono de Marca

Empowering & Problem-Solving, Inclusive & Understanding, Polished & Chic

Valores de Marca

• •Inclusivity
• •Comfort & Functionality
• •Quality & Durability
• •Style without Compromise

Mejores Prácticas

• •Lead with the Problem, Sell the Solution: Always start by acknowledging the customer's pain point (slipping glasses, marks on cheeks, etc.). This builds an immediate connection. Then, clearly present your unique design features (low bridge fit, elevated pads) as the ultimate solution.
• •Use Empowering Language: Frame the conversation around empowerment. Instead of "glasses for small noses," use positive, inclusive language like "Inclusively designed for low nose bridges" or "For a perfect, smile-worthy fit."
• •Balance Technical and Emotional Copy: Use the technical aspects (e.g., "Mazerelli acetate," "widened temple angles") to build credibility and justify the premium price. Immediately follow up with the emotional benefit (e.g., "so you can dance and smile all you want," "all-day comfort").
• •Incorporate "Key" Brand Phrases: Consistently use signature phrases like "Low Bridge Fit," "Slip-Proof," and "Smile Friendly" across all platforms. This repetition reinforces the brand's unique value proposition and makes it memorable.
• •Amplify Customer Voices: Actively feature testimonials and user-generated content in your marketing. Phrases like "Finally, glasses that fit!" are powerful social proof. Frame your copy around these real customer experiences to build authenticity and trust.

Percepción Social

A Game-Changer, High-Quality, Trustworthy

Ejemplos de Copy

• •Your smile was never the problem. Your frames were. Our Low Bridge Fit eyewear is designed to sit perfectly, so you can smile freely without your glasses lifting. No slipping, no adjustments, just effortless style. #KayTran #LowBridgeFit #SmileFriendlyEyewear
• •Tired of the slip? For too long, eyewear has been one-size-fits-all. We changed that. KayTran is inclusively designed for low nose bridges, ensuring a secure, comfortable, and ultra-stylish fit. See the difference for yourself. Shop The Fit
• •Finally. Eyewear That Actually Fits.
• •Meet Arlo: the chic cat-eye you've always wanted, redesigned to finally fit. With our signature elevated nose pads and smile-friendly frame, the Arlo sits securely and comfortably, eliminating slippage and cheek-marks. Sacrificing comfort for style is officially a thing of the past.
• •Stop Adjusting. Start Living. Discover impeccably crafted eyewear for low nose bridges. Designed to be Slip-Proof, Smile-Friendly, and effortlessly chic.