Brand Tone

Natural & Wholesome, Refreshing & Vibrant, Modern & Innovative, Approachable & Friendly, Aspirational & Health-Conscious

Brand Values

• •Quality Ingredients
• •Health & Wellness
• •Flavour & Innovation
• •Transparency
• •Customer Satisfaction
• •Accessibility
• •Sustainability

Best Practices

• •Prioritize "Real" and "Natural": Always emphasize the use of genuine tea leaves, real fruit, and the absence of artificial sweeteners, colours, or preservatives in your descriptions.
• •Highlight the "Cold Brew" Difference: Consistently explain or allude to the benefits of cold brewing – smoother taste, less bitterness, and enhanced flavour extraction.
• •Focus on Flavour and Refreshment: Use vibrant, sensory language to describe the taste experience. Words like "refreshing," "crisp," "zesty," "juicy," "smooth," and "balanced" align well with the brand.
• •Maintain a Health-Conscious Angle: Subtly weave in the health benefits – low sugar, low calorie, natural energy – without making overt or unsupported health claims.
• •Keep it Modern and Upbeat: Use a contemporary, positive, and slightly aspirational voice that resonates with a younger, adventurous, and wellness-oriented audience. Avoid overly technical jargon unless explaining a clear benefit (like electrolytes in Hydro Infusions).

Social Perception

A Premium, High-Quality Iced Tea Brand, A Healthier Beverage Choice, Innovative and Modern, Refreshing and Flavourful, Trustworthy, Aspirational yet Accessible

Copy Examples

• •Sip the Sparkle. Taste the Real. KAYTEA’s Sparkling Cold Brewed Tea is crafted from real tea leaves and juicy fruit, with nothing artificial. Just pure, low-sugar refreshment in every can. Discover your new favourite guilt-free sip.
• •Rethink Your Refreshment. Tired of sugary drinks and artificial aftertastes? KAYTEA cold brews the finest organic teas and botanicals for a smoother, naturally delicious flavour. It’s real hydration, reinvented.
• •Unlock a World of Flavour. Naturally. From zesty Lemon to exotic Mango Yuzu, KAYTEA offers an adventure for your taste buds. We gently cold brew our teas to perfection, infusing them with real fruit for a vibrant taste that’s as honest as it is delicious. Low sugar, all flavour.
• •Your Daily Dose of Deliciously Healthy. Why choose between healthy and happy? KAYTEA brings you the best of both. Our cold brewed iced teas are packed with natural goodness, real fruit, and just a hint of sweetness. Elevate your hydration game.
• •KAYTEA: Real Ingredients. Unreal Taste. We believe what’s left out is just as important as what goes in. That’s why KAYTEA is always all-natural, low in sugar, and bursting with authentic flavour from organic teas and real fruit. Experience the difference cold brewing makes.