Brand Tone

Aspirational, sophisticated, and collaborative

Brand Values

• •Personalized Fit
• •Timeless Longevity
• •Mindful Production
• •Co-Creation

Best Practices

• •Always Speak to 'You': Center the customer in the narrative. Use phrases like 'Designed for you,' 'Your fit,' and 'Your life.' This reinforces the brand's core value of co-creation and personalization.
• •Emphasize 'Why' Over 'What': Instead of just describing a garment's features, explain the feeling or solution it provides. Don't just say 'a silk dress'; say 'a dress that moves like a second skin, giving you confidence for the moments that matter.'
• •Use the 'Design Lab' Lexicon: Incorporate words like 'co-author,' 'co-create,' 'design lab,' 'in motion,' and 'foundation' to consistently reinforce the brand's unique philosophy.
• •Maintain an Elegant & Clean Tone: Avoid overly casual slang, excessive emojis, or aggressive sales language ('Hurry, buy now!'). The tone should always remain sophisticated and calm, reflecting the premium nature of the products.
• •Bridge Lifestyle and Product: Always connect the clothing to a specific experience. Use the 'Edits' (Brunch, Travel, Evening) as a framework to tell a story about where the customer can go and who she can be in a Kaysho outfit.

Social Perception

Curated through its own channels and influencer collaborations, perceived as a trendy, high-quality, stylish, and status-enhancing brand. It is positioned in the premium to luxury segment, implying exclusivity and high value, with limited independent public feedback.

Copy Examples

• •Some dresses are for an occasion. The Elara is for a feeling. Designed not just for the event, but for the woman attending it. How would you style it? #Kaysho #StyleInMotion
• •Your destination is calling. Our Travel Edit is here to ensure you answer in style. Effortless pieces designed to move with you, from sunrise in a new city to sunset on a distant shore. #KayshoTravel
• •The Jace Jumpsuit: where structure meets comfort. We co-authored this look with your confidence in mind, ensuring a flawless fit that feels as incredible as it looks. Consider it your new uniform for making an entrance. #Kaysho
• •At Kaysho, we don't believe in 'standard.' Your style is your own, and your fit should be too. Let's co-create your next favorite piece, tailored to your precise proportions. Because we don't just make clothes; we design them for your life. #KayshoDesignLab
• •Spotted: Mallaikaa Chheda living in our Jace Jumpsuit. It's more than a trend; it's a testament to timeless style and a perfect fit. Get the look that's designed for real life, not just the runway. #CelebStyles #Kaysho