Brand Tone

Aspirational, trustworthy, and caring, blending a personal, relatable narrative with a professional commitment to quality. The language is positive, encouraging, and educational, aiming to make customers feel confident and good about themselves.

Brand Values

• •Quality and Efficacy
• •Accessibility and Affordability
• •Ethical Practices
• •Authenticity and Passion
• •Customer-Centricity

Best Practices

• •Lead with the 'Why': Always circle back to the founder's story. Use phrases like "Born from a personal journey" or "Created because we believe..." to reinforce the brand's authenticity.
• •Emphasize Core Values in Every Message: Whether it's a social media post or an email, consistently mention key value propositions like "natural," "cruelty-free," "vegan-friendly," and "affordable luxury."
• •Use a "Confident Friend" Tone: Write as if you are giving trusted advice to a friend. Be warm, encouraging, and knowledgeable, but avoid overly technical jargon. Focus on the feeling and the results, not just the ingredients.
• •Showcase Real User Experiences: Actively use customer testimonials and reviews in marketing materials. This validates product claims and builds trust more effectively than the brand's own words.
• •Maintain Visual and Textual Cohesion: Ensure that the aspirational, clean, and natural tone of the copy is reflected in the brand's visuals. Use bright, clean photography and a consistent color palette across all platforms to create a unified and professional brand experience.

Social Perception

The brand is perceived positively, primarily through website testimonials, with customers highlighting product effectiveness like diminished fine lines and increased firmness. It is seen as a trustworthy source for natural and effective skincare, made with care and dedication due to the founder's personal story and handmade nature. A feature in a 'VEGAN Beauty Edit' also lends credibility within the vegan and cruelty-free market.

Copy Examples

• •Your daily dose of radiance is here. ✨ Our Super Fruit Serum is more than just skincare; it's a promise to your skin. Born from a personal passion for results you can see and feel, this blend is packed with natural, cruelty-free ingredients to nourish and revitalize. Ready for your glow-up? #KayshellasKollection #NaturalSkincare #VeganBeauty #GlowUp
• •Subject: Tired of skincare that doesn't work? I was too. Preview Text: That's why I created Kayshella's Kollection. Discover the difference natural ingredients can make.
• •Headline: Luxury Skincare, Honest Prices. Sub-headline: Because everyone deserves to feel confident in their own skin. Explore our cruelty-free, natural Kollection. [Shop Now]
• •Michelle calls our Collagen Retinol Moisturiser a 'hidden gem' for a reason! She saw firmer, more radiant skin and you can too. Experience real results with skincare made from passion and integrity. #RealResults #SkincareThatWorks #CrueltyFree
• •Begin and end your day with a clean slate. Our Glowing Cleanser gently removes impurities without stripping your skin of its natural moisture. We believe in effective, ethical skincare, which is why this formula is 100% vegan and cruelty-free. It's the refreshing start your skin has been waiting for.