Brand Tone

sincere, calming, spiritual, gentle, personal, educational, nurturing, and authentic, focusing on offering a holistic experience rather than just selling a product.

Brand Values

• •Holistic Wellness
• •Natural and High-Quality Ingredients
• •Authenticity and Transparency
• •Connection to Nature
• •Sustainability

Best Practices

• •Lead with "Why": Always connect the product back to the core values of wellness, nature, and intention. Instead of just describing a scent, explain the feeling or benefit it is meant to evoke (e.g., "grounding," "uplifting," "calming").
• •Use a Personal and Sincere Voice: Write as if Kayla is speaking directly to the customer. Use "I" and "we" to maintain a personal connection and share the passion behind the products.
• •Emphasize the "Handmade" and "Natural" Aspects: Consistently use terms like "handcrafted," "small-batch," "100% soy wax," "organic essential oils," and "locally sourced" to reinforce the quality and artisanal nature of the products.
• •Incorporate Sensory and Spiritual Language: Use descriptive and evocative words that appeal to the senses and the spirit. Phrases like "a ritual for grounding," "infused with healing energy," and "a tranquil oasis" will resonate with the target audience.
• •Maintain a Calm and Clean Aesthetic: Ensure that the visual elements (photography, graphics) and the copy work together. The copy should be as clean, uncluttered, and calming as the brand's visual identity. Avoid overly salesy or urgent language, as it would conflict with the established tone of tranquility and mindfulness.

Social Perception

Perceived as artisanal and high-quality, authentic and trustworthy, community-focused, and niche/specialized, especially within its target community interested in spirituality, mindfulness, and alternative wellness practices.

Copy Examples

• •For a new gemstone candle (Instagram Post): Find your center. Our new Amethyst-infused candle is handcrafted to calm the mind and soothe the spirit. As the natural soy wax melts, it releases the gentle energy of amethyst and a calming lavender scent, transforming your space into a sanctuary of peace. Tap to begin your ritual. #KaysCollectionCo #AmethystCandle #SelfCareRitual #HandmadeWellness #ReikiInfused
• •For an aromatherapy spray (Product Description on Website): Sleep Happy Aromatherapy Spray - Quiet your mind and invite restorative rest with our Sleep Happy spray. A delicate blend of organic lavender and chamomile essential oils, each bottle is infused with Reiki energy to help release the day's stress. Simply mist onto your pillow and linens before bed to create a tranquil atmosphere for a deep and peaceful sleep. 100% natural, vegan, and handcrafted on the Sunshine Coast.
• •Facebook Ad targeting users interested in meditation and yoga: Elevate Your Practice. Your meditation deserves more than just silence. It deserves intention. Kay's Collection Co. creates Reiki-infused candles and aromatherapy products to help you deepen your connection to self. Made with all-natural ingredients to support your wellness journey. Discover the perfect scent for your sanctuary. Shop now.
• •Email to subscribers about a local market appearance: We're bringing the calm to the Gibsons Market this Saturday! Hello, wonderful community! We're so excited to be back at the Gibsons Farmers Market this Saturday. Come and experience our latest collection of handcrafted soy candles and aromatherapy blends in person. I'll be there to help you find the perfect scent to support your well-being. Plus, we'll have our refill service available, so bring your empty jars! Can't wait to see you there. With gratitude, Kayla.
• •Homepage banner text: More Than a Scent. It's a Ritual. Discover handcrafted, Reiki-infused aromatherapy and candles, made with intention on the Sunshine Coast.