Tono de Marca

Nostalgic, Authentic, and Serene

Valores de Marca

• •Appreciation for Heritage & Nature
• •Meticulous Craftsmanship
• •Resilience and Passion
• •Accessibility of Art

Mejores Prácticas

• •Always Weave in the 'Why': Don't just show the art; tell the story behind it. Whether it's a connection to Texas heritage, a love for an animal, or a feeling of nostalgia, connecting the art to a value makes the brand more authentic.
• •Use Descriptive and Evocative Language: Words like "serene," "nostalgic," "tranquil," "detailed," "heritage," and "timeless" should be staples in the brand's vocabulary to reinforce the established tone.
• •Maintain a Personal and Humble Voice: The copy should sound like it's coming from a passionate, experienced artist, not a faceless corporation. Sharing personal anecdotes or the inspiration behind a piece strengthens the connection with the audience.
• •Emphasize Quality and Craftsmanship: When describing the art, mention the medium (oils), the technique (detailed realism), and the care taken (soft, no textured affect, varnished). This reinforces the value of meticulous craftsmanship.
• •Be Consistent Across All Platforms: The serene, nostalgic, and authentic tone should be present everywhere, from the website's formal biography to a casual Facebook post or a reply to a customer comment. This creates a cohesive and trustworthy brand identity.

Percepción Social

Overwhelmingly positive and respectful; seen as a highly skilled, established artist with a distinct style. Appreciated for beautiful, high-quality work by customers and collectors, and considered commercially viable by corporate partners. Recognized by professional organizations, solidifying her reputation as a leader.

Ejemplos de Copy

• •Step into the quiet moments of the wild. In my latest oil painting, I wanted to capture the gentle spirit of the deer at dawn. Every brushstroke is a reflection of my love and appreciation for these serene creatures. Bring the tranquility of nature into your home. #KayLambShannonArt #WildlifeArt #OilPainting #DetailedRealism
• •Rooted in Texas soil and inspired by the stories of the past, my art is a celebration of heritage and nature. For over 50 years, my passion has been to capture moments of serene beauty—from the quiet gaze of wildlife to the warm nostalgia of a country store. Each piece is crafted with detailed realism, inviting you to share in the love for these timeless subjects.
• •Art is for everyone to enjoy. I'm thrilled to announce a new collaboration with [Puzzle Company Name]! My painting, 'Second Hand Rose Thrift Shop,' is now a beautiful jigsaw puzzle, ready for you and your family to piece together. It’s a joy to see my art bring people together for a moment of fun and nostalgia.
• •Subject: A Glimpse into Yesteryear. | Hello [Name], remember the simple charm of a country afternoon? I've just added a new collection of prints to the gallery, filled with scenes of rustic homesteads and Victorian grace. Each one is a story, a memory, and a work of heart. Explore the new collection and find a piece of timeless serenity.
• •There's a unique peace in detailed realism, a quiet conversation between the art and the viewer. Today in the studio, I'm working with a limited palette to bring this longhorn to life. What does contemporary western art mean to you? #ArtProcess #ContemporaryWestern #TexasArtist #OilPainting