Brand Tone

Authentic, Artistic, and Intimate

Brand Values

• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Collaboration & Trust
• •Mindful Creation

Best Practices

• •Lead with the "Handmade" Story: Always prioritize language that reinforces the artisanal nature of the products. Use words like "hand-carved," "studio-made," "by hand," and "sculptural." This is your primary differentiator.
• •Use Personal and Intimate Language: Write in the first person ("I," "my studio") when appropriate, especially on social media and the "About" page, to maintain the personal connection established by the founder. Frame transactions with customers as "collaborations" and "honors."
• •Emphasize "Unique" and "Non-Traditional": Consistently target customers who are actively seeking alternatives to mass-market jewelry. Use keywords like "unique," "non-traditional," "alternative," and "one-of-a-kind" to attract the right audience.
• •Highlight Material Integrity: Always mention the use of "recycled" sterling silver or gold. This appeals to ethically-minded consumers and adds another layer to the brand's value proposition of mindful creation.
• •Balance Artistic Descriptions with Emotional Benefit: While it’s important to describe the rings as "sculptural" or "organic," always connect these features back to the customer's emotional experience. A ring isn't just a shape; it's a "symbol of love," a reflection of "your story," or a "forever piece."

Social Perception

The public perception of KAYGE STUDIO is overwhelmingly positive and aligns well with its intended brand identity, being highly regarded for custom work, perceived as artistic and talented, authentic and approachable, and desirable and aspirational.

Copy Examples

• •More than a ring, it’s a story. We had the honor of collaborating with a client to bring their vision to life—a sculptural piece that flows as organically as their love. Hand-carved from a single block of recycled 18k gold and designed to be as unique as the person who will wear it forever. This is what it means to wear your love. #kaygestudio #customweddingring #nontraditionalbride #handmadejewelry #organicdesign
• •Designed by You, Made by Kayge. Your story, your style, immortalized in recycled precious metals. Explore our signature collection or collaborate with us on a custom piece that is entirely, unapologetically you.
• •A piece you’ve been waiting for. Our signature Orb Ring, a study in simple and sculptural form, is now back in stock in limited quantities. Each ring is handcrafted to order in our San Diego studio, made to feel like a natural extension of you. Claim yours before it’s gone again. #slowfashion #handmadejewelry #minimaliststyle
• •This is why I do what I do. Turning your love stories into wearable art is my greatest honor. 🥹 #customjewelry #weddingring #artistsoftiktok #sandiego #handmade
• •Tired of traditional? Find a ring that feels like you. KAYGE STUDIO specializes in hand-carved, sculptural wedding rings for those who walk their own path. Choose from our signature collection or co-create a custom piece. Made with recycled metals and timeless design.