Brand Tone

Helpful, Encouraging, Detailed, and Passionate

Brand Values

• •Quality & Meticulousness
• •Creativity & Individuality
• •Functionality & Fashion
• •Community & Support
• •Empowerment (DIY)

Best Practices

• •Always Be Encouraging and Supportive: Frame instructions, social media interactions, and responses to queries in a way that builds confidence and supports the maker's journey, regardless of their skill level.
• •Prioritize Clarity and Detail: Whether writing pattern instructions, blog posts, or social media captions, ensure the information is thorough, easy to understand, and anticipates potential questions. Use clear visuals where helpful.
• •Showcase Passion for Craft: Let the genuine love for design and sewing shine through in your language. Share the stories behind designs or the joy of the creative process.
• •Foster Community Interaction: Actively engage with your audience. Ask questions, encourage sharing, and respond thoughtfully to comments and messages, reinforcing the supportive community aspect.
• •Maintain a Helpful Voice Across All Platforms: Ensure that the tone used on the website, in emails, on Facebook, Instagram, Pinterest, and YouTube is consistently helpful, detailed, encouraging, and passionate. This creates a cohesive brand experience.

Social Perception

Kaya Papaya Design is perceived positively within the sewing and bag-making community.

Copy Examples

• •✨ NEW PATTERN ALERT! ✨ Meet 'The City Satchel' – your new go-to for everyday elegance! We've poured over every detail, from the handy pockets to the comfy straps, to make sure your sewing experience is as joyful as wearing your finished creation. Ready to stitch up your unique style? Pattern link in bio! #KayaPapayaDesign #NewPattern #BagMaking #SewYourStyle #DIYFashion #HandmadeBag
• •Happy Monday, Makers! 👋 What Kaya Papaya Design are you working on this week? We absolutely LOVE seeing your unique fabric choices and personal touches! Share a photo of your work-in-progress or finished bag in the comments below, or join our Facebook Pattern Group for more inspiration and friendly advice. Let's create something beautiful together! #KayaPapayaCommunity #SewingLove #BagMaker #CraftyHands #ShareYourMakes
• •New to bag making? The 'Simple Start Tote' is designed just for you! We've broken down every step with clear, full-color photos and detailed instructions. Plus, our handy cut list makes prep a breeze. You'll be amazed at what you can create! Get ready for the compliments. #BeginnerSewing #EasyPattern #FirstBag #KayaPapayaDesign #LearnToSew
• •Choosing the right interfacing can feel like a puzzle, but it's the secret to a bag that looks and feels professionally made! At Kaya Papaya Design, we believe in empowering you with all the details. In this post, we're demystifying interfacing – sharing our top tips so you can confidently select the perfect structure for your next beautiful bag. Let's dive in! #SewingTips #BagMakingTips #InterfacingGuide #KayaPapayaLearns #DIYDetails
• •Ready to add some fresh designs to your pattern library? ✂️ Our passion is bringing you patterns that are a joy to sew and result in a bag you'll be proud to carry. For a limited time, enjoy [X]% off all our meticulously crafted PDF patterns! It's the perfect chance to try that design you've been eyeing. Happy Sewing! #KayaPapayaSale #SewingPatterns #BagDesign #HandmadeLove #CraftSale