Brand Tone

approachable, authentic, and heartfelt

Brand Values

• •Craftsmanship and Quality
• •Sustainability
• •Authenticity and Passion
• •Family and Community

Best Practices

• •Lead with the 'Why': Always connect the products back to the core values of warmth, meaning, and handcrafted quality. Share the story and the passion behind the brand.
• •Use "I" and "My" to Maintain a Personal Connection: As the voice of the artist is central to the brand, using first-person pronouns in communications will reinforce authenticity and approachability.
• •Highlight the Materials and Process: Consistently mention the use of 100% recycled cotton and the hand-knotted nature of the products to underscore the commitment to quality and sustainability.
• •Embrace an Authentic and Relatable Voice: Don't be afraid to share personal anecdotes or behind-the-scenes moments that reveal the real person behind the brand, as this builds trust and community.
• •Focus on the Feeling: The copy should evoke feelings of comfort, warmth, and coziness. Use descriptive language that helps the customer envision the pieces in their own home, creating an emotional connection that goes beyond the product itself.

Social Perception

The brand is perceived as a small, woman-owned business that offers high-quality, artisanal home décor. Customers are likely drawn to the personal story behind the brand and the promise of unique, handmade items that add a personal touch to their homes. The transparency about the creative process and the artist's life helps to build a community around the brand, fostering a sense of connection and support for a small-scale creator.

Copy Examples

• •Meet 'The Peony'. Hand-knotted with intention and care, this piece is designed to bring a soft, bohemian touch to your favorite space. Made with 100% recycled cotton, it's a beautiful and sustainable way to make your house feel more like home.
• •Each knot tells a story. From my home studio (often with a furry friend on my lap) to your walls, a lot of love and a little bit of chaos goes into every piece. Thank you for supporting this dream and allowing me to create for you.
• •Bring the outside in. Our macramé plant hangers are the perfect way to display your green friends and add a touch of natural texture to any room. Find the perfect design to complement your home's unique style.
• •Cozy season is calling. As the days get shorter, it's time to create a warm and inviting sanctuary at home. Our latest collection of macramé wall art is here to add that final touch of warmth and personality.
• •Kay and Rose Designs started with a single knot and a desire to create a life filled with passion. Today, every handcrafted piece is a reflection of that journey—a blend of modern design, bohemian charm, and the simple joy of making something beautiful with my own two hands.